The Best Online Gold Bullion Dealers (Updated May 2023!)

Last updated on July 13, 2023

Disclosure: The owners of this website may be paid to recommend gold companies in these pages. Content on this website, may not be neutral or independent.

One of the wisest strategies an investor can do in protecting his/her investments is by diversification. Although there are several ways to do this, investing in precious metals is proven to be effective, especially at times during economic crises such as inflation.

It is a must that one must find a trustworthy and excellent precious metals company to provide them their needs. However, the journey of finding these companies is a bit challenging, considering that there are lots of options you can choose from.

But don’t worry. To save you the time, I have listed the best online gold bullion dealers that offer great products and services! With thorough research, I have provided the necessary details you need to finally come up with the decision of choosing the right company to start investing in precious metals. Let’s get started.

Best Online Gold Bullion Dealers Goldco


 A renowned precious metals company in the industry which also puts value on educating clients, making sure that they make the wisest decisions for their portfolios.

Has been featured in publications like Forbes, The Wall Street Journal, and Investor's Business Daily for their excellent wide selection of precious metals

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Best Online Gold Bullion Dealers Augusta Precious Metals

Augusta Precious Metals

An Award-Winning precious metals and IRA company with an excellent reputation with thousands of positive ratings and reviews online, as well as endorsements by hall of fame quarterback and conservative talk show host, Joe Montana.

Offers various informational materials, including a one-on-one web conference made by a Harvard-trained economic analyst and specialist.

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Best Online Gold Bullion Dealers Red Rock Secured

Red Rock Secured

A private-owned precious metals company, which ensures the protection of investors' assets with premium products at competitive pricing, as well as education and great customer service.

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Best Online Gold Bullion Dealers American Hartford Gold

American Hartford Group

A family-owned company that was among the America’s fastest-growing private companies list by Inc. 500. Has a great way of informing clients about their investments.

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Best Online Gold Bullion Dealers Birch Gold Group

Birch Gold Group

Has been in the precious metals industry for a long time. Offers premium precious metal products at great prices.

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Best Online Gold Bullion Dealers Noble Gold

Noble Gold

Offers a low minimum investment, making it the best gold company for small and beginner investors. Also offers a wide range of educational materials.

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1. Goldco

Best Online Gold Bullion Dealers Goldco

Best customer support

Customer Support
  • Most trusted
  • Quick and easy gold IRA setup
  • Excellent reviews and ratings
  • Clients love them

The first placer in our list is Goldco. This company is composed of specialists who will do anything to make sure that their clients are well-provided and most importantly, well-educated about the precious metals industry and in their investments.

That is the reason why, in this list, Goldco has the best customer support among the other companies. Its founder, Trevor Gerszt, a self-made man, were among the people who acknowledged the importance of precious metals, especially during economic crises.

Moreover, he noticed the unethical practices that most companies did on their clients, often leading them to make unnecessary purchases and pay for hidden fees. With this, Trevor took it on his own hands to start a company that won’t deceive their clients and instead, would help them gather knowledge about the industry and how to invest wisely.

That is why Goldco excels in customer support. In fact, Goldco has what is called, a “white-glove service” in which customers will gain access to specialists who will always guide them along the way, which makes it perfect for clients who are still beginners.

Furthermore, Goldco has a lot of educational materials in its website, including a blog that tackles a wide range of topics in the precious metals industry, as well as in the investments niche. Of course, it also has videos and E-books available for the clients.

Like Augusta Precious Metals, you need to contact Goldco to ask about their fees, storage and custodian, as well as the process of their transactions.

Goldco is partnered up with Equity Trust Company for its IRA services, and Delaware Depository for its storage services. Because of its strong focus on customer support, Goldco received outstanding ratings and reviews in various websites, such as BBB and BCA.

Goldco Ratings and Reviews

  • BBB - A+ rating, 4.83 out of 5 rating based on 552 reviews and 26 complaints, BBB accredited since 2011
  • BCA - AAA rating, 5 out of 5 rating based on 1 review
  • Trustpilot - 4.8 out of 5 rating based on 1188 reviews
  • Trustlink - 5 out of 5 rating based on 254 reviews and complaints
  • ConsumerAffairs - 4.8 out of 5 rating based on 1489 reviews


  • A+ and AAA rating in BBB and BCA 
  • Excellent customer service
  • Offers a lot of educational materials
  • Low fees
  • FREE storage for non-IRA precious metals
  • FREE IRA rollover
  • Positive customer ratings and reviews
  • Has special offers for new customers


  • Does not offer an online account set up application
  • IRA minimum deposit is $25,000

2. Augusta Precious Metals

Best Online Gold Bullion Dealers Augusta Precious Metals

Best for investing in gold

Customer Support
  • Best Gold IRA Services
  • Fair and transparent pricing
  • Excellent reputation
  • FREE GOLD when opening an IRA
  • ZERO fees for up to 10 years

Without further ado, let’s jump straight to the number 2 on the spot, Augusta Precious Metals. This company has an excellent reputation, proven by thousands of reviews and perfect ratings from its clients.

It was founded in 2012 by Isaac Nuriani, who is also an accomplished economics degree holder and a member of and the Industry Council for Tangible Assets (ICTA).

Moreover, Augusta Precious Metals puts emphasis on its transparent pricing, one thing that most precious metal companies rarely do.

With this, customers do not just enjoy the low costs of the services being offered, but they are also well-aware of what they are paying for, as well as the exact costs. Most companies market themselves as offering low-cost products and services, but fail to disclose the complete breakdown of the fees and costs.

Since it was established, Augusta Precious Metals has always been transparent and honest towards its clients. Other than the transparent fees, the company also offers fair pricing for its products and services, including a 7-day protection for the premium coins and clients enjoy zero fees for up to 10 years.

Augusta Precious Metals also offers an exceptional buy-back program. So if you wish to liquidate your precious metals, you can sell them to the company and they will pay you a fair amount of cash for it! Other than providing precious metal products, Augusta Precious Metals is also known for its gold IRA services.

They are partnered up with Equity Trust, a renowned IRA custodian in the industry. The IRA being offered is self-directed, which is good because it means that there will be no hidden fees. The process of opening an IRA account, funding it, storage and many more are designed to be quick and straightforward.

You only need to contact the company and a representative will assist you along the way. As for its storage services, Augusta Precious Metals is partnered up with Delaware Depository, another excellent company which is known for its great storage services in the industry, with state-of-the-art vaults located in various places around the U.S.

Overall, Augusta Precious Metals boasts of its excellent customer service, which is backed with thousands of ratings and reviews from past clients. Moreover, the products and services are topnotch, paired with the company’s transparency and honesty.

Augusta Precious Metals is also equipped with capable representatives and employees who are always ready to assist clients.

However, clients cannot make purchases from its website. They need to contact the company to make transactions. Furthermore, the minimum investment is $50,000, which can be a bit expensive to some clients. Lastly, Augusta Precious Metals only focuses on gold and silver coins and bullion.

Other precious metals are not available such as platinum and palladium. Nevertheless, Augusta Precious Metals is outstanding due to its transparent and fair pricing and fee schedule, excellent reputation and easy processes.

Augusta Precious Metals Ratings and Reviews (May 2023)

  • BBB - Rated 4.96 out of 5 with an A+ rating based on 121 reviews, ZERO complaints
  • BCA - 5 out of 5 rating with an AAA rating based on 96 reviews
  • Trustlink - 5 out of 5 rating based on 284 reviews
  • Google My Business - 4.9 rating based on 301 reviews
  • Facebook - 4.8 rating based on 125 reviews
  • member since 2016
  • Consumer Affairs - 4.9 out of 5.0 based on 132 reviews


  • Thousands of excellent ratings and hundreds of top reviews online
  • Offers unique, free 1-on-1 educational web conference by on-staff, Harvard-trained economist
  • Rated A+ and AAA by the BBB and BCA
  • Outstanding customer support and account lifetime service verified by real customers
  • Endorsed by hall of famer quarterback Joe Montana and his personal financial team after vetting U.S. gold IRA companies
  • Transparent process, with no management fees and other hidden fees
  • Does not use fear tactics and emotional manipulation to clients
  • FREE shipping and handling fees and transit insurance
  • Recognized as the “#1 Most Trusted In The US” at & “Best Of” by TrustLink
  • Offers exceptional IRA services
  • Professional staff with a streamlined process to make buying easy and fast


  • Specialty is gold IRAs, not cash orders
  • Minimum investment is $50,000

3. Red Rock Secured

Best Online Gold Bullion Dealers Red Rock Secured

Best in flexible investment options

Customer Care
  • Great customer care
  • Does not charge management fees
  • Good buyback program
  • Offers $5k worth of free silver for qualifying accounts

In our 3rd place, Red Rock Secured is good at always making sure that their clients are well-informed. Clients of the company understand and know how to manage various risks in investments, as well as the various ways of diversifications in a precious metals IRA.

Red Rock Secured possesses integrity and transparency that will always prioritize the clients’ needs and with that, the company is dedicated to meeting guarantees that they will meet their goals. It provides the means and the knowledge necessary in making the wisest decisions in this industry.

Red Rock Secured offers a variety of precious metals including gold, silver, platinum and palladium, which allows diversity in a precious metals IRA.

Moreover, it partners with the leading depositories to provide provides storage services which will ensure that the clients’ assets are well-protected and safe. In terms of customer service, Red Rock Secured takes time to fully understand the unique needs of each client and then provide them with the best solutions to meet their financial goals.

Furthermore, there are several flexible investment options offered at competitive and fair pricing, which makes them different from the other precious metals companies.

And don’t worry if you are a beginner because Red Rock Secured has specialists too who will help you along the way. Red Rock Secured is driven by 4 principles which they always apply to their clients and services: Protection, Client-care, Diversification and Knowledge.

Red Rock Secured Ratings and Reviews

  • BBB - 4.74 out of 5 rating, A+ rating based on 91 reviews
  • BCA - AAA rating based on 144 reviews
  • Trustpilot - 4,8 out of 5 rating based on 166 reviews


  • For qualified accounts, they can receive up to $5k worth of free silver
  • Has been in business for a long time
  • Values the education of clients
  • Offers a one on one customer support and video support from a Precious Metals Educator
  • 100% Free shipping and insurance


  • Cannot make purchases online

4. American Hartford Gold

Best Online Gold Bullion Dealers American Hartford Gold

Best in informing clients

Customer Support
  • Best Gold IRA Services
  • Fair and transparent pricing
  • Excellent reputation
  • FREE GOLD when opening an IRA
  • ZERO fees for up to 10 years

American Hartford Gold is one of the newer faces in the IRAs and precious metal investments industry, only having been established in 2015. However, in such a relatively short time, this company has successfully catered to numerous clients, earning merit like those of long-operating companies.

The company can be found in Los Angeles, California. The focal point of their operation is providing investors with physical precious metals IRAs. However, they also offer other services such as the sale of gold and silver.

In matters of storing your purchased products, AHG offers options but you can also have the products safely delivered safely to your house, so you can store them wherever you want.On the other hand, when it comes to making IRA purchases, clients have the option to select from a range of IRS-approved depositories in the United States.

These depositories have been vetted by AHG and can receive deliveries of precious metals directly from the company. This allows clients to have greater flexibility and control over their IRA investments, ensuring that their assets are stored securely in a location that meets their needs.

Above all, American Hartford Gold prioritizes their customer’s welfare and experience. One of the initiatives they’ve taken is educating their customers. They do so by letting customers have access to their Data Center, providing live precious metals charts, and having great customer service consisting of reliable and quick representatives. 

In addition, AHG has streamlined the account opening process through their simple online platform for a seamless customer experience. This platform offers an easy procedure for setting up accounts and fund transfers, with a turnaround time of just three business days.

Also, their esteemed account representatives are fully equipped to provide you with the necessary assistance in completing all required paperwork and addressing any queries you may have throughout the process. 

If you want to invest with this company, they require a minimum contribution of $10,000. This investment opportunity at an entry level allows individuals to explore the world of investing without incurring significant financial risks.  

And you can rest assured that their pricing is transparent and their IRA fees are reasonable. Notably, while they refrain from imposing any IRA fees, it is worth mentioning that your self-directed IRA establishment does levy such charges, which typically amount to approximately $180 per annum.

American Hartford Gold Ratings and Reviews

  • BBB - 4.94 out of 5 rating, A+ rating based on 436 reviews
  • BCA - AA rating based on 8 reviews
  • Trustpilot - 4.9 out of 5 rating based on 1141 reviews
  • Consumer Affairs - 4.7 out of 5 rating based on 217 reviews


  • Endorsed by Bill O’Reilly and Rudy Giuliani
  • Minimum investment of $10,000
  • Complete disclosure of fees before finalizing the sale
  • Has excellent customer ratings and reviews
  • Included in Inc. 5000 list of America’s fastest-growing private companies


  • No price listings available on its website
  • No international shipping

5. Birch Gold Group

Best Online Gold Bullion Dealers Birch Gold Group

Best in pricing

  • Lowest minimum amount to open a Gold IRA
  • Offers good buyback program
  • Offers customized plans
  • Excellent customer reviews

For a period of two decades, Birch Gold Group has established itself as a reputable enterprise specializing in precious metals. Throughout the duration of its operations, the organization has established an excellent standing for its proficiency and dependability within this particular domain.

Birch Gold Group possesses the expertise and proficiency required to assist individuals in making well-informed decisions and maneuvering through the intricate realm of investing in precious metals, including gold, silver, platinum, and palladium. Furthermore, they make an effort to streamline the processing of your IRA, ensuring effortless and quick work.

The company has implemented an extensive list of criteria with the aim of delivering exceptional service to its clientele. The aforementioned criteria encompass a variety of significant elements, such as transparency, education, customer empowerment, empathy, ethics, and efficiency.

Moreover, Birch Gold Group comprehends the fast-paced world of business, hence they prioritize responsiveness. Indeed, this has constituted a pivotal element in achieving their success. Whether it's responding to emails, phone calls, or urgent complaints, the Birch team is always ready to come up with a solution.

In addition, they help you connect with a reliable expert in precious metals, who can assist you in making well-informed investment choices. With the professional knowledge and skills possessed by the experts, one can have a sense of assurance in their decision-making and be confident that their investments are being managed effectively. 

It's no wonder how Birch Gold has established a strong reputation. The quality of their service is supported by a multitude of online reviews. They've been lauded by their clientele for their unwavering dedication to fulfilling their requirements and for surpassing expectations by offering suited assistance. 

Furthermore, it is noteworthy to mention their exceptional rating with the Better Business Bureau (BBB). They have been awarded an A+ rating and this suggests that the company has exhibited a noteworthy degree of dedication toward ethical and conscientious commercial conduct and that it has a history of providing superior products and services to its clientele. 

Birch Gold Group Ratings and Reviews

  • BBB - 4.69 out of 5 rating, A+ rating based on 85 reviews and 8 complaints
  • BCA - AAA rating based on 8 reviews
  • Trustpilot - 4.6 out of 5 rating based on 128 reviews
  • Trustlink - 5 out of 5 rating based on 134 reviews
  • Consumer Affairs - 4.8 out of 5 rating based on 114 reviews


  • Has a wide range of precious metals
  • Offers a free information kit to clients
  • Minimum investment is $10,000


  • Fee schedule is not fully listed on the website

6. Noble Gold

Best Online Gold Bullion Dealers Noble Gold

Best for small investors

Customer Care
  • Service fees and storage fees are flat
  • Low minimum investment
  • No complaints
  • No setup fees

Noble Gold, a company founded in 2016, is a specialist in gold IRAs. This company has been acknowledged as a leading provider of gold IRA services for individual investors.

Although a recent addition, it has swiftly established itself as a provider of exceptional services to their esteemed customers. The reason behind this can be attributed to the low minimum investment requirement and the plethora of educational resources that they offer.

At Noble Gold, they have strategically established a vast network of suppliers and partners, allowing them to provide customers with exclusive pricing options when it comes to purchasing gold. This has positioned the company as the preferred option for those seeking to invest in gold. Additionally, the company offers a distinctive buy-back service in addition to the standard offerings.

Noble Gold has strategically selected Equity International as its trusted custodian. The company's website gives you fast and simple access to your account through a simple login process. This online service motivates you to effortlessly manage your finances and stay informed on all account activity.

As for storage, Noble Gold has partnered with International Depository Services (IDS) which proudly operates in three distinct branches, two of which are located in the US and one in Canada. In addition, IDS has successfully established a partnership with Lloyd's of London to offer our esteemed customers an insurance policy that provides an additional layer of protection for their stored items.

One of the many unique things about Noble Gold is its provision of initial consultation to potential customers. This consultation is crucial in gaining a comprehensive understanding of the customers' needs, objectives, and preferences, ultimately leading to informed business decisions. 

Noble Gold ensures that each customer is assigned a specialist who can provide guidance and education without resorting to aggressive sales tactics. This customer-centric approach not only enhances customer experience but also fosters trust and loyalty, thereby strengthening the bond between both parties.

Fee-wise, Noble Gold's fee structure may not always be the most competitive in the market. But they are willing to maintain a competitive edge in the market. As such, they do not have any setup fee.

However, there will be an annual service fee of $80 applied to all accounts. Regarding the storage facilities, there is an annual storage fee of $150 that is required. The bright side is these fees are all flat fees, meaning they are uniformly applied to all accounts, irrespective of their value. 

Indeed, Noble Gold has achieved remarkable progress in building a strong reputation with customer rating agencies, despite its short existence.

It has received numerous excellent evaluations, such as a perfect score of 5 stars from Consumer Affairs, an A- from the BBB, and an AA from the BCA. Furthermore, the company has accomplished this remarkable feat without any reported grievances in the preceding three years.

Noble Gold Ratings and Reviews

  • BBB - 4.98 out of 5 rating, A+ rating based on 64 reviews and 3 complaints
  • BCA - AA rating based on 4 reviews
  • Trustlink - 5 out of 5 rating based on 123 reviews


  • Established company
  • Wide selection of products
  • Competitive prices
  • Excellent customer service


  • No buyback guarantee
  • Limited precious metal products
  • Limited customer service features

Reasons Why Gold Is MONEY

Although we are already in the 21st century and gold is no longer used as a main currency like the old days, it still has its benefits and can still be considered as money.

First, gold is durable. Yes, I get it that money is not meant to be indestructible. In fact, a huge percentage of money in the world is made through paper currency, which is a bit fragile. However, they can still last long. Gold is even more durable than these paper currencies. 

Moreover, money is divisible, allowing it to be broken down in smaller forms, without losing their value. This is also true for gold since it has various forms such as bars and coins, and they still retain their value.

Another factor of money is its consistency in design. It must have the same design so that it is recognizable. You don’t see a $10 bill with various designs, right? All $10 bills have similar designs. This is also true for money, in which they have the same designs and look, depending on their mints. This can qualify gold as money.

Gold is also convenient, especially in its small forms. Moreover, it provides portability, because regardless of the size, some gold products still hold a huge amount of value. This would make it easier for you to transact.

And lastly, gold is inherently valuable just like money. People need them every day since most of the time, we experience financial exchanges to achieve goods and services.

Why you should own Gold today

Since we have already determined the best online gold bullion dealers, we should discuss why you should own gold today. What are its benefits?

Investment Diversification

Wise investors today, always diversify their investments so that when one investment suffers a decline, he/she is still safe since the other investments are unaffected.

The risks of only investing in one investment is just too high. For example, if you invested in stocks and bonds, you can also invest in cryptocurrency.

However, these 3 investments are still considered to be highly volatile. But precious metals are not, which makes them perfect for investment diversification.

Inflation Hedge

Inflation happens when people spend more money on something that would have cost less years ago. For example, you are paying $5 for eggs today, which only cost around $0.50 before during your parents time.

During inflation, since the value of goods increases, it also decreases the value of investors’ money. Gold however, is indirectly affected by inflation.

In fact, gold has a nice historical record of being a good inflation hedge fund, especially during the 1973 to 1979 inflation, in which gold generated 35% annual return.


People usually want to have tangible assets because it gives them a sense of ownership. They can see and touch what they own.

Unlike bonds, ETFs, cryptocurrencies, which are electronic. They only exist as numbers in your online accounts. Gold however, are tangible assets and investors can actually hold them in their hands.

Low Long-term Volatility

Most investments today such as cryptocurrency, stocks and bonds, can experience massive increase in value, but at the same time, they can also lose a huge significant value in the long-term.

That is why they hold such a risk because they have high volatility. However, gold has a low long-term volatility, which makes it a good investment, especially for the investors who prefer to not have risks in their investments and want to play safe.

Safe Haven Asset

Gold has been around for a long time already. It was used as a currency back in the old ages and was also used for decorative purposes.

This long historical significance has marked gold as a valuable commodity by a lot of investors. Moreover, gold has always maintained its value throughout the course of time, while other investments lost their value. They are considered as a safe haven asset by thousands of investors.

Frequently Asked Questions (FAQs)

Considering that gold has maintained its value, will the value of gold coins increase in the near future?

For those who have invested in gold coins, rejoice because their value will increase as long as the value of gold increases.

In case you did not know, the face value of the coin, or what is printed on it, is not actually its real value. The value of the coin is based on the current gold price.

How can I invest in gold and precious metals?

There are several ways for you to invest in gold and precious metals. One way is to purchase gold and hold them until you are happy with its current gold price.

You can check their spot price online which is always updated. Once you are good with the price, you can liquidate them by selling them.

Another way of investing in gold is to set up an Individual Retirement Account or an IRA. Gold IRA is a type of self-directed IRA in which funds in the account are held in gold. Moreover, you don’t have to worry about taxes when you invest in gold through an IRA.

The listed companies above offer IRA services which are the best of the best in the industry.

When is the best time to BUY AND OWN GOLD?

To the beginners out there, the best time for you to purchase gold is when its price is low. Usually, the price of gold is lower when the stock market is performing well.

Also, remember that the price of gold may experience a decline, especially during the months of January, March and April.

How much gold should my investment portfolio hold?

There is no distinct answer for this since it all depends on the investor’s age, personal preferences and of course, financial position. If you are already retiring then you don’t need to take up a lot of investment risks. In other words, you don’t have to allocate a significant amount of gold in your investments.

However, if you are still young, you can be more aggressive on your investments. Take risks and you may invest a lot in gold and precious metals if you want to.

If you are not sure, then you can always consult a financial advisor or experts. They know the best solutions for your investment portfolios, as well as your financial goals.

Overall Best Gold and Silver IRA Company

Best Online Gold Bullion Dealers Goldco

Goldco and its specialists will do everything to guide and help investors make the best decisions for their portfolios and future.

This company is the best choice you have for IRA services and investments, as well as precious metals. Goldco's reputation exceeds your expectations, garnering thousands of positive ratings and reviews online.

With Goldco, you will enjoy LOW fees and WIDE selection of precious metal products. So if you wish to open an IRA account and purchase the best precious metals such as gold, check Goldco!

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