Is Swiss America A Scam? (The Truth!) (Updated Nov 2022)

November 21, 2022

is swiss america a scam?

Hello and welcome to my ‘Is Swiss America A Scam?’ article.


If you are curious about Swiss America, then this article should be of help to you. After all, you are searching the Internet for some valuable information. Moreover, we will be answering the question whether they are a scam or not.

Without further ado, let us start this ‘Is Swiss America A Scam?’ article.

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Swiss America Review Quick Summary

Name: Swiss America


Founder: Craig R. Smith

Prices and Fees: Varies

Promotion: Buyback programs 

Rating: 3.5/5

Swiss America

What is Swiss America?

Swiss America is an Arizona-based precious metals and trading company founded in 1982. Also, this company has a license and bond for coin dealership. They mostly deal with coins and bullions.

As such, Swiss America is still serving a multitude of clients up to date. But, is it really the best company out there? The succeeding sections will provide you with valuable input.

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Products and Services Offered

And so, apart from its commendable work ethic and service, what more can it offer? Well, Swiss America’s products are gold, silver, platinum, and palladium.

As for their bullion gold coins, they can be purchased in the following characteristics:

  • 1 oz.
  • ½ oz.
  • 1/10 oz.
  • Generic numismatic coins

Furthermore, they also conduct business regarding self-directed IRAs. Specifically, they handle clients that wants to open precious metals IRA. Fortunately, they aim to educate their investors first about the ins and outs of this venture.

To illustrate, they have various educational resources at their disposal. These resources include, but are not limited to articles, blogs, videos, and newsletter.

In fact, you can visit their YouTube channel to gain more traction about anything that they offer.

How Does It Work?

To start, you need to assess yourself and your capability of handling such investments. After that, your portfolio assembly will come. At this stage, you will be talking to your account executive and one representative from Swiss America.

Next, by means of a conference, Swiss America will confirm and reserve the coins you have chosen. After which, you can opt to pay using bank wire or personal check. Then, the bullions and coins will be delivered to your address.

Prices and Fees

Swiss America, as of this writing, appears to have not divulged any information regarding the fees and prices... Naturally, this might raise a few eyebrows, but I think you would understanding their reasoning.

One, it is better for a potential client to contact one of their representatives to know more about their offerings. Second, fees and prices solely depend on the investment that you want, thus making it unique for every individual.

Personally, it would be better if they have spot prices for metals, at the very least. In this way, buyers would have a way to manage the cash they'd use. Then again, this is just my two cents.

That said, the TOP recommended precious metals and IRA company at this point in time would be Goldco. Without a doubt, this company is an EXCELLENT choice when it comes to products, customer service, and transparency.

Industry Competitors

  • Acre Gold

Provides client with precious metals at relatively cheaper prices. Furthermore, they are a layaway program, which means that there will be a monthly subscription fee. With this, you are basically paying for your gold every month.

  • SD Bullion

As one of the growing companies in the industry, SD Bullion holds one of the most diverse item selection out there. Unfortunately, they don’t offer IRA services. However, it compensates by providing storage services and two-way market.

  • JM Bullion

Lastly, JM Bullion is a company that prides itself on its work ethic. Again, it is quite unfortunate that they do not have any IRA services. Nevertheless, they have reputable partner custodians to help you with this.

Customer Ratings and Reviews (Nov 2022 Update!)

  • Better Business Bureau - 4.96 out 5 based on 158 customer reviews, "A" rating, accredited since 2009
  • Business Consumer Alliance – no reviews available, AAA rating
  • Trustpilot – no review or rating available as of mid-November 2022
  • Yelp – 2 out of 5 based on 6 reviews (Yikes!)

Pros and Cons


  • In the industry for 4 decades
  • Good selection of precious metals
  • Great customer service
  • Availability of buyback program
  • Educational resources are abundant


  • No prices available
  • Some information is locked behind contacting their team
  • Lack of sufficient reviews
  • Online platform is outdated

Final Word

As a conclusion, this 'Is Swiss America A Scam?' arrives at a verdict that this company is a legitimate one. It offers good products and their service is impeccable!

To add, they are in the industry for four decades already. Meanwhile, they also are accredited by several reputable organizations. Without a doubt, they will continue to serve clients with the same work vigor. 

Meanwhile, they do have certain areas to improve. For example, their online platform is dull and outdated. Also, they should include a feature of adding spot prices for the metals they offer.

If you'd like to see one of the top companies in the industry that might be a better fit for you, then click here.

As usual, my thanks and appreciation extends to those of you that reads my articles. For comments and suggestions, do leave them at the appropriate section below.

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Anis is a digital marketing expert that enjoys writing blogs and helping people avoid scams online; he is passionate about investing in real estate and gold; in his free time, Anis loves playing football, going to the gym, and hanging out with friends.

By the way, if you are tired of scams and want to invest with a legit gold company, check out my 6 top legit gold IRA companies of 2024!


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