Perpetual Assets Review (Scam? Or Legit?) (Updated 2023)

February 16, 2023

Perpetual Assets Review

Welcome to my Perpetual Assets Review!

(UPDATED 2023)

If you are on the search for a reliable and excellent precious metals company, you might have bumped into Perpetual Assets.

However, you are unsure whether you can trust it or not. And that is why you arrived in this Perpetual Assets Review. Am I right? Well, either way, you have done the smartest choice of researching about the company before availing their products and services.

It is one of the best ways to protect yourself from scams since there are a lot of them lurking around in the precious metals industry.

In this Perpetual Assets Review, you will learn everything you need to know about the company.

If you wish to save time and find out what our TOP-RECOMMENDED company is, click here.

Without further ado, let's get started.

Perpetual Assets Review Quick Summary

Name: Perpetual Assets

Co-founder: Will Lehr

Owner: Mr. Gus Demos

Price: Varies depending on your investments

Rating: 2/5

Perpetual Assets Review logo


What is Perpetual Assets?

Perpetual Assets is a precious metals provider that is based in Sheridan, Wyoming. Moreover, it provides cryptocurrency products, as well as LLC IRA services.

It is specialized in helping clients with their retirement accounts. Through its LLC IRA services, they are able to give their clients 100% full control of their investment accounts and give them the opportunity to choose between investments in different kinds of assets.

It was founded back in 2013. However, according to its BBB profile, the business started in November 6, 2018.

There is no information about its management team, as well as its founders.

However, I did find a certain Will Lehr in LinkedIn, and his description says that he is a co-founder and a managing partner of Perpetual Assets.

Moreover, in its BBB profile, a Mr. Gus Demos is listed as the company's owner. There are no further information on the said person.

Having information on the founders and management team is a huge plus for companies like this. It adds to their legitimacy and reputation.

Perpetual Assets Products and Services

Perpetual Assets offer consulting and investment services. In fact, it claims to be America's first cryptocurrency and precious metals dealer that is specialized in dealing with retirement accounts.

The following are the products being offered by Perpetual Assets.


There are two kinds of gold products that the company offers: gold coins and rounds and gold bars.

For the gold coins and rounds, the following are the products offered:

  • American Gold Eagle
  • Canadian Gold Maple Leaf
  • American Gold Buffalo
  • Australian Gold Kangaroo

Meanwhile, the following are the gold bars that you can purchase from Perpetual Assets:

  • 1 oz Perth Mint Gold Bar
  • 1 oz Royal Canadian Mint Gold Bar
  • 1 oz Pamp Suisse Gold Bar
  • 10 oz Perth Mint Gold Bar
  • 10 oz Pamp Suisse Gold Bar


Silver products are also available in Perpetual Assets. There are silver coins and rounds, as well as silver bars.

The silver coins and rounds that are available are the following:

  • American Silver Eagle
  • Canadian Silver Maple Leaf
  • Silver Buffalo
  • Silver Generic Rounds

For the silver bars, here are the available products:

  • GSM 10 oz Silver Bars
  • 100 oz RCM Silver Bar
  • 100 oz Johnson Matthey Silver Bar


Perpetual Assets take pride in being America's first precious metals and cryptocurrency provider.

At first, the company has observed that there was a great difficulty in converting USD to cryptocurrencies. This led to investors not being able to acquire cryptocurrencies for their investment.

Moreover, their clients were unable to fund their new LLC IRA accounts with cryptocurrencies. Not to mention, opening up new accounts is a very slow process.

To overcome this challenge, the company created Perpetual Assets Crypto OTC. This is the service wherein Perpetual Assets will help clients in trading cryptocurrencies.

LLC IRA clients, as well as individuals who are not clients of the company can use this service. As long as they comply with the requirements and the process, they are good to go.

Based on the website, the cryptocurrencies available are the following:

  • Bitcoin (BTC)
  • Bitcoin Cash (BCH)
  • Ethereum (ETH)
  • Litecoin (LTC)
  • XRP (Ripple)


Aside from precious metals and cryptocurrencies, Perpetual Assets also offer LLC IRA services.

What is LLC IRA? Basically, it is a way for clients to control Cryptocurrency Private Keys in a retirement account. Moreover, they can also control the delivery and storage options of precious metals.

The full cost of the LLC IRA can also be paid using funds from the retirement account.

Apart from managing precious metals and cryptocurrencies, an LLC IRA can also give you the power to hold liquidity, stocks, bonds, property, and a whole lot other asset types.

Basically, the client can control everything they want. Perpetual Assets' will only help you facilitate your LLC IRA. Provide you with the knowledge and materials to build and control your investments.

How does it work?

Precious Metals

Perpetual Assets' website allows clients to shop for their products online. It is similar to various e-commerce websites out there.

First, you just need to create an account and then access their product catalog. From there, you can start adding products to your cart and then proceed to your check out.

Once your payment is confirmed, they will ship your products to you. For payment methods and shipping policies, you can check them below.


Perpetual Assets Review Cryptocurrency process

To avail the cryptocurrency services of the company, the client must fill up a form first. After that, they need to accomplish the compliance of KYC and AML steps. Take note, this is mandatory.

Afterwards, a bank wire must be done and once Perpetual Assets confirmed, the client will receive an email that will ask them for their most convenient schedule for trading, as well as their crypto wallet address for the crypto that the client will be purchasing.

Perpetual Assets will then initiate the trades over the phone call with the client. Once the trade is completed, a small transaction test will be conducted. This is to confirm if the client received the crypto or not.


Perpetual Assets Review LLC IRA process

Basically, Perpetual Assets will facilitate the rollover process to a self-directed IRA with one of the administrators that they use. At the same time, they will create your LLC IRA. 

Once your funds are transferred to the new administration, and your LLC IRA is already complete, the capital will be transferred from the administrator to the LLC.

From this moment on, it is up to you. You can choose whatever investment you want: precious metals, cryptocurrency, real estate, etc.

However, there are some prohibited transactions such as life insurance contracts, self dealing, collectibles and many more. But don't worry. Perpetual Assets will educate you on this.

Below, you can see what Perpetual Assets will actually do. Also, the cost of this solution is highlighted.

Perpetual Assets Review LLC IRA information

Order and shipping policies

Here are the following order and shipping policies of Perpetual Assets.

The prices of the products are subject to change depending on the market.

Perpetual Assets have the right to reject an order if the quoted price of the item you are purchasing is incorrect due to system, typo or technical errors.

They have the right to accept or reject any order.

It is important to note that once your order is confirmed and that you have received your confirmation number, you are in a legally binding contract with Perpetual Assets. This means, you will not be able to cancel your orders.

If ever you fail to pay for the order within 1 business day for bank wire payments, they can offset your order and implement the conditions of the company's Market Loss Policy at their own discretion.

Moreover, the company will issue a 5% credit card authorization hold will all of the transactions. If ever they won't receive your payment on time, they get to keep the 5%.

Bullion items are not refundable.

Packages that are lost will receive a refund not longer than 30 days after the date of shipment or it could be re-shipped at the company's discretion.

If there are issues with your package, such as missing or damaged items, it is important that you contact them immediately within 5 business days of the receipt of your order.

Moreover, keep your packing slip as it is important for verification processes.

Lastly, packages that are returned to Perpetual Assets and remain unclaimed for 60 days from the date of purchase, will be refunded 95% only of the subtotal of the order.

Payment methods accepted

Precious Metals

There are two payment methods when purchasing precious metals from Perpetual Assets: Bank wire and Bitcoin.

The company does not accept orders under $1000.


Cryptocurrency orders only accept bank wire payments. It should be sent after within 48 hours after accomplishing your signed Order Form and User Agreement.

The company does not accept orders under $10,000.


Perpetual Assets accept Visa, MasterCard, Discover, American Express as payments for LLC IRA.

Bitcoin is also an accepted payment method.

How is the company's support?

Perpetual Assets doesn’t have a live chat function on their website.

If you have questions or queries regarding their company and its services, you can reach them through email. They also have a phone number if you’re more comfortable with that.

Perpetual Assets FAQs

Why did I not find out about Perpetual Assets before?

It is because Perpetual Assets is not highly advertised. The multi-trillionaire retirement sectors earns fees and commissions every time traditional IRA assets transfer money.

This is actually legal and one of the best ways to manage your investments without having to go through commercial banking systems.

What is an LLC IRA and what makes it different from a self-directed IRA?

LLC IRA is pretty much the same as a self-directed IRA. However, you have full control of what you want to invest in. Basically, you have all the freedom to do what you want with your investment account.

This is of course, with the exception of certain transactions mentioned in the Tax Code Title 26 USC 408.

What are the benefits of LLC IRA?

Perpetual Assets' LLC IRA will hand you a checkbook control in which you can fully manage your funds in your account. This will give you a way to maintain the liquidity of your account, as well as making investments in various assets classes.

With the company's LLC IRA, clients can freely try out precious metals and cryptocurrencies. Furthermore, the fees are lower than the average.

The Perpetual Assets administrators will only charge clients a fee of $200, regardless of the size of their accounts. 

Perpetual Assets Ratings and Reviews

Here in Your Gold IRA Guide, we really value the ratings and reviews of a company. They are very helpful in attaining knowledge and the perspective of past clients with the company.

It is also very useful in determining whether the company is a scam or legit and if they are good or not.

In Perpetual Assets' case, they only have a rating from BBB. It is rated A+ but it is not BBB accredited. There are no reviews or complaints.

Ratings and reviews are very important factors when it comes to choosing companies.

Obviously, Perpetual Assets lacks these and if you are the type of person who prefers a company with excellent ratings and reviews, then you might want to look for another one.

Perpetual Assets Pros and Cons


  • Website offers good information
  • Wide variety of products


  • Not BBB accredited
  • Lacks ratings and reviews
  • Lacks information and testimonials
  • Most of the precious metals being offered are out of stock

Is Perpetual Assets a scam?

Whether they are the best choice among other precious metals companies out there or not is another thing, but rest assured they are not a scam.

Perpetual Assets is a company that provides services and products. It aims to help clients with their investments. Through my research, their services look very good on paper.

However, the problem is that there are no reviews or testimonials that could support their claims and could vouch for them. There are several companies out there with outstanding ratings and reviews such as Goldco.

These are companies in which you can actually trust since you have an idea about their service and performance.

But then again, based on its BBB profile, the company has been in business for 4 years which makes it quite young. Maybe in the next years, it will gain popularity and clients and investors alike, can actually leave reviews about it.

Thank you so much for reading my Perpetual Assets Review. If you have any comments or questions, feel free to leave them in the comments section below.

Anis is a digital marketing expert that enjoys writing blogs and helping people avoid scams online; he is passionate about investing in real estate and gold; in his free time, Anis loves playing football, going to the gym, and hanging out with friends.

By the way, if you are tired of scams and want to invest with a legit gold company, check out my 6 top legit gold IRA companies of 2023!


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