Priority Gold Review (Updated November 2026): Fees, Complaints and Buyback

Priority Gold Review, Read This Before You Call Them

Disclosure: YourGoldIRAGuide has partner relationships with Goldco and Augusta Precious Metals and may be compensated if you become a customer after using our links to those companies. Compensation does not change the facts below, and the Priority Gold figures on this page come from the public records and sources we cite, dated November 4, 2026.

Most gold IRA companies sound reasonable during the first call.

The real difference shows up later, when paperwork stalls, fees get questioned, or you hesitate instead of buying.

This review does not rely on any call to Priority Gold. It rests on public records we checked on November 4 and 5, 2026: the company’s homepage, buyback policy and custodian page, its BBB profile and complaint log, its Trustpilot profile, and one third-party review that reports fee figures. What a company does when something goes wrong is the real test.

That behavior matters more than friendly phone calls.

In the sections below, I break down what Priority Gold does well, where complaints actually come from, how fees really work, and what to watch for before committing your retirement money.

If you’re comparing gold IRA companies and want to avoid surprises later, this review is worth reading start to finish

Priority Gold Review Quick Summary

I will walk you through Priority Gold the same way I would walk a friend through a major financial decision.

Careful with your capital, honest about the red flags, and very clear on how this firm compares to other gold IRA companies you may be looking at.

If you are weighing a rollover of $50,000 or more, Augusta Precious Metals states a $50,000 minimum initial purchase (per its FAQ as we read it on October 7, 2026).

Read our Augusta Precious Metals review: fees, minimum and how its rollover works →

What is Priority Gold

Priority Gold is a U.S. precious metals dealer headquartered in Dallas, Texas, according to its homepage and BBB profile (checked November 4, 2026). The homepage states no founding year. BBB lists a business start date of 11/27/2001, a local start date of 5/6/2021, and describes the business as 24 years old, which is where the 2001-versus-2015 discrepancy with older versions of this page comes from. Its core focus is simple:

• Help clients buy physical gold and silver

• Help retirement savers move part of a traditional IRA or old 401k into a gold IRA backed by physical metals

The company positions itself as a boutique style dealer.

Fewer metals than a giant online shop like JM Bullion or Money Metals Exchange but more hand holding from account reps.

The BBB profile lists Michael Anderson as COO and Jennifer Warner as Director of Operations. The company’s homepage names no executives (checked November 4, 2026). We did not verify any staff biographies, so this page makes no claims about the team’s background.

Priority Gold’s homepage markets vaulted, insured metals that are approved for retirement accounts.

That lines up with what you would expect from a specialist gold IRA firm rather than a big discount bullion store.

So on paper, Priority Gold is not a random pop up operation.

The record we checked on November 4, 2026 shows an A+ BBB rating and a Trustpilot profile with hundreds of reviews. It also shows 38 BBB complaints in the last three years, covered in the ratings section below. Priority Gold’s homepage states that Robert Kiyosaki is “a paid spokesperson for Priority Gold” (checked November 4, 2026), which is useful context if you first heard of the company through him.

Priority Gold products

Core product range

Priority Gold mainly deals in

• Gold coins and bars

• Silver coins and bars

• IRA eligible coins for self directed retirement accounts

Alongside gold and silver, Priority Gold sells platinum and palladium coins and bars, each marked IRA eligible, and states every platinum product meets a .9995 fineness standard (platinum and palladium pages, checked November 5, 2026).

If you are looking for every possible bar size and rare collectible, a broad catalog dealer like Bullion Exchanges or Silver Gold Bull may feel more suited to that collector style purchasing.

For a retirement investor who simply wants well known, highly liquid coins that will fit in an IRA, this narrower focus can actually be a plus.

Less noise, fewer distractions, and a product lineup that stays inside the lane of mainstream bullion.

Are the metals IRA eligible

Priority Gold specifically promotes investment grade gold and silver that meets IRS purity standards for a Gold IRA or Silver IRA.

Typical requirements

• The IRS collectibles page states no purity percentage for bullion. It says only that bullion “of a certain fineness” is excluded (IRS, page updated July 3, 2026). The statute, IRC 408(m)(3), ties fineness to the metal a commodity futures contract market accepts for delivery, and it names certain U.S. coins separately (26 U.S.C. 408).
• The bullion exception applies only if a bank or approved non-bank trustee keeps physical possession of the metal. A collectible bought by an IRA is treated as a distribution equal to its cost.

Whether a specific coin or bar qualifies is something to confirm with your custodian in writing before you buy. We could not verify Priority Gold’s current product list, so check its catalog directly and ask which items it would propose for your account.

Product pages tag items as IRA eligible, but confirm with your custodian in writing that a specific coin or bar qualifies before you buy.

Priority Gold IRA service in plain language

You cannot just wire money to a dealer and say this is my gold ira.

The IRS wants your retirement metals held by a qualified custodian inside a self directed IRA. Priority Gold helps with the dealer side and coordinates with your chosen custodian.

Here is how the process usually works, based on public information and what similar clients report.

Step one, open a self-directed IRA

Priority Gold sells the metals. Your IRA needs a separate qualified trustee or custodian under IRS rules (Publication 590-A). Priority Gold’s homepage names no custodian, but a company page titled “Why Priority Gold Chose Equity Trust as Its Precious Metals IRA Custodian” (last updated April 7, 2026; read November 5, 2026) states that “Priority Gold works with Equity Trust Company as our preferred IRA custodian” and names five depositories used through Equity Trust: A-Mark Global Logistics/Loomis International, Brink’s Global Services, Delaware Depository Service Company, International Depository Services and the Texas Bullion Depository. Third-party reviews disagree with that page. LendEDU (February 9, 2026) names Strata Trust and an earlier version of this page named Preferred Trust Company, so confirm in writing which custodian and which depository will hold your account before you fund it. The account paperwork typically covers the following.

You or your custodian of choice will

• Fill in self directed IRA paperwork

• Decide whether the account will be traditional or Roth

• Provide personal information and beneficiary details

Setting up a new self directed IRA usually does not take long once forms are complete.

Step two, fund the account

You can fund a Priority Gold related IRA in two main ways

• Transfer or rollover existing retirement funds from a traditional IRA, SEP IRA, SIMPLE IRA, 401k, 403b, 457, or TSP

• New contribution if you sit under yearly contribution limits and want to start small

Most investors who appear in online reviews move an existing lump sum from a former employer plan into the new account rather than trying to fund it slowly over many years.

Step three, select metals with the help of a rep

Once the custodian shows that the account is funded, your Priority Gold representative will walk through

• Your risk tolerance

• Your time frame until retirement

• Your current mix of paper assets

From there they recommend specific coins and bars that qualify for the IRA. You place the order through Priority Gold but the metals are titled in the name of your IRA, not your personal name.

Step four, storage at an approved depository

The IRA custodian uses a third party depository for storage.

Priority Gold mentions secure insured storage and that metals are held in compliance with IRS rules.

Priority Gold’s custodian page names five depositories (see step one). Confirm in writing which one would hold your metals.

Your metals are shipped directly to the vault, not to your home, and remain under the custodian until you retire and take distributions or decide to liquidate inside the account.

What to ask if a rollover is delayed

Rollover delays often start with the old custodian, and they are where many Gold IRA problems begin. We have not tested how Priority Gold handles a stalled transfer, so we do not claim to know. Before you start, ask who tracks the transfer on your behalf, how often you will get status updates, and what happens if the old custodian is slow. Our guide on how to verify a Gold IRA custodian covers what to check on the custodian side. BBB’s visible complaint sample includes customers alleging unreturned calls (see the ratings section), which are allegations, not findings.

Priority Gold fees and minimum investment

Fees: ask for this in writing before you do anything

Ask for the full cost picture: custodian fees, storage, and the dealer markup on the coins. The CFTC and FINRA advise asking “What fees and commissions will I be charged?” and how much you would receive if you sold the metal back tomorrow (CFTC/FINRA advisory). Priority Gold’s homepage publishes no fee amounts (checked November 4, 2026), so do not rely on verbal explanations. Get the breakdown in writing, then compare it with at least one other gold IRA company.

One of the weak spots with Priority Gold is fee transparency on their website. (That’s why you must get that clear on the call with them always)

Their main marketing pages do not clearly spell out each dollar of cost.

However, several independent review sites have gathered data from client calls and disclosures.

According to these sources

• LendEDU (page dated February 9, 2026), citing a phone call with a Priority Gold IRA representative, reports a $50 setup fee, $35 wire fee, $125 annual service fee and $100 storage fee, varying by custodian and depository. It also reports the first-year admin fee covered, first-year storage covered at $50,000 and above, and a $10,000 minimum for non-IRA purchases. LendEDU review.
• LendEDU also reports that price protection applies only to purchases of $250,000 and above (the reviewer’s reading of a phone conversation), and its summary bullets promise “one free year of storage” while the $50,000 condition appears only later in the page. Priority Gold’s custodian page separately advertises “free precious metals storage” on qualified purchases without stating the qualification. None of these terms is published as a fee schedule, so ask for the threshold and duration in writing.
• Earlier versions of this page cited a roughly $20,000 IRA minimum, $125 annual maintenance and first-year fee coverage on $50,000 rollovers. Those also trace to third-party reports, not a Priority Gold document, so we treat them as unconfirmed.
• Priority Gold’s homepage (checked November 4, 2026) states no account minimum and no fee amounts. It advertises a “Special Offer: Up to $15,000 in FREE Silver” with no terms on the homepage. We have not confirmed the offer’s terms.

On the dealer side, Priority Gold earns a spread between wholesale and retail prices of coins and bars.

This spread is not listed in a neat public table, which is common in this industry but still something I consider a downside.

Fee transparency varies across the industry, and published figures sometimes disagree with third-party reports. Augusta Precious Metals’ FAQ listed flat account fees when we read it on October 7, 2026; see our Augusta Precious Metals review for the figures and dates, and our Goldco review for Goldco’s terms. Whichever company you choose, ask for the fee schedule in writing.

Buyback and liquidity

Priority Gold does offer a buyback service.

The concept is simple

• If you want to sell metals that you bought through them, you can call and ask for their current bid price

• If you accept, you ship the metals back or instruct the custodian to deliver them from the depository

• You receive cash once the metals are verified

The exact buyback price will move with the spot price of gold and silver and with the dealer spread for that coin.

Priority Gold’s published buyback policy (undated; checked November 4, 2026) applies only to products originally bought from Priority Gold and says, “We cannot promise you a set price.” It describes three avenues. Open Market means you set the price directly or through online auctions. Immediate Liquidation is a buyback at the “current wholesale bid price,” which the policy says usually pays less than the other two avenues. Consignment is only for investment-grade or numismatic products held 60 months or longer; bullion is excluded and an 18% fee applies. The homepage says Priority Gold “intends to offer to buyback the metals it sells but cannot guarantee” repurchase. The CFTC and FINRA note that a dealer will always sell above spot and buy back below it, so compare any offer with at least one other quote.

Priority Gold’s own pages do not line up on this. The buy-back policy page charges an 18% fee on consignment sales and says “We cannot promise you a set price,” while the company’s Equity Trust custodian page (last updated April 7, 2026) states that Priority Gold “charges no buyback fees” and that qualified purchases include “free precious metals storage,” with terms to be confirmed by a specialist. Both pages were live on November 5, 2026. Ask which statement applies to the specific products you are being offered, and get the answer in writing.

If you ever feel pressured to keep metals that no longer fit your plan, or pressured to sell when you do not want to, take a step back. A healthy gold ira strategy is long term and should not be pushed by fear or hype.

Storage and security details

Priority Gold’s custodian page says a specialist will explain “segregated and non-segregated storage options” and describes the depositories it works with as “fully insured, regularly audited, and approved under IRS requirements” (checked November 5, 2026). No insurance carrier, coverage limit or audit report is published. For comparison, Delaware Depository names Lloyd’s of London as its insurer but publishes no coverage amount, and describes itself as an SSAE18 SOC 1 Type 1 audited organization.

The company emphasizes that metals remain inside the regulated system until you choose to take a cash distribution or an in kind distribution in retirement.

Education and customer support

We read Priority Gold’s public education pages on November 5, 2026. The “why precious metals” article argues for gold on inflation, dollar weakness and geopolitical grounds and cites no sources for its market claims; it also states that “Owning physical gold is not about replacing traditional investments.”

They offer

• Educational pages on why investors buy precious metals (prioritygold.com)
• An information kit and phone consultations, which the company markets. We did not request or evaluate either, so we cannot say how complete or pressure-free they are.

Support is mainly phone and email.

We did not request the information kit or a consultation, so we make no claim about the quality of phone support.

Priority Gold reviews and ratings

Here is how Priority Gold scores across independent consumer sites, based on recent snapshots.

What the visible BBB complaints allege (customer allegations, not findings): overcharging and undisclosed premiums, short or incomplete orders, and unreturned calls. Examples: on 10/16/2025 a customer alleged overcharging for gold and silver (status Answered; the business said it was reviewing the account); on 05/23/2024 a customer alleged an undisclosed 140% premium on a physical gold purchase and asked for a refund (the business said it completed its steps; status Answered); on 10/24/2024 a customer alleged receiving 8.8 oz of gold instead of 10 oz (the business said the concerns were resolved without a refund and the customer accepted). We found no federal enforcement action or docketed lawsuit naming Priority Gold in the records we searched on November 4, 2026. That is an absence of evidence, not a clearance.

On Trustpilot, 93% of Priority Gold’s 369 reviews are five-star and 299 were posted in the last 12 months, on a profile where the company invites reviews. We make no claim about what reviewers praise beyond that.

For scale, Priority Gold’s 653 BBB customer reviews and 369 Trustpilot reviews are more BBB reviews than Augusta Precious Metals shows (136, checked October 30, 2026) and a similar Trustpilot count (377). Volume alone says little here: Priority Gold invites Trustpilot reviews and pays for a Trustpilot subscription, so the stream is solicited.

Priority Gold pros and cons

Priority Gold pros

• Third-party ratings: BBB A+ (accredited since 12/18/2023) and a 4.9/5 Trustpilot score from 369 reviews as of November 4, 2026. Weigh that against 38 BBB complaints in three years and the fact that the company invites Trustpilot reviews.
• Published buyback policy: the company explains three ways to sell metals back. It states it cannot guarantee a repurchase or a price, and it charges 18% on consignment.

Priority Gold cons

• Limited fee transparency on the public site
  The homepage publishes no fee amounts or minimum, so you need to speak with a representative to get detail on spreads, storage costs, and custodial charges.

• Pricing is call-only
  Product pages direct buyers to call for pricing, so you cannot compare premiums online before speaking with a representative.

• A real complaint record
  BBB shows 38 complaints in three years, including allegations of undisclosed premiums and short orders. These are allegations, not findings, but they are worth reading before you call.

If your rollover is under $50,000, Augusta’s stated minimum rules it out. Our Goldco review covers Goldco’s current minimum, fees and rollover process, with the dates we checked them.

Read our Goldco review: fees, minimum and how its rollover works →

How Priority Gold compares to other gold IRA companies

This part is where many readers lean in, because you are rarely choosing in a vacuum. You are usually weighing Priority Gold against Augusta Precious Metals, Goldco, Money Metals Exchange, or even a basic bullion shop like Bullion Exchanges.

Here is a simple comparison snapshot

If you are primarily shopping for educational depth, lifetime support, and a very robust reputation, Augusta Precious Metals still sits at the top of my personal list. If you are closer to the do it yourself side, a big bullion site may serve you better than any gold ira specialist.

Priority Gold fills a middle position: more service focused than a simple online shop, with a smaller brand than the largest names.

Who should consider Priority Gold

In my view, Priority Gold can be a good fit if

• You are moving a mid-sized rollover and will confirm the current minimum with the company in writing, since it publishes none

• You value phone based guidance over an app heavy experience

• You mostly care about mainstream bullion coins rather than rare collectibles

• You have weighed the A+ BBB rating against the complaint record and do not need a giant national brand

Priority Gold is less attractive if

• You are extremely fee sensitive and insist on total transparency on the website before you ever talk to a human

• You are mainly researching gold ira scams and want a firm that goes out of its way to expose every trick in the industry, which is something some top educational brands focus on directly

If you are still mapping the overall landscape, it can be smart to read a broad gold ira guide, compare several gold ira companies side by side, and look at detailed reviews of Augusta Precious Metals and Goldco before you sign anything.

Frequently asked questions

Is Priority Gold legit

Priority Gold is an operating precious metals dealer headquartered in Dallas, Texas, with an A+ BBB rating (checked November 4, 2026). BBB also shows 38 complaints in the last three years, 32 resolved and 6 answered. The visible ones include customer allegations of overcharging and undisclosed premiums, which are allegations and not findings. We found no federal enforcement action or docketed lawsuit naming the company in the records we searched on November 4, 2026. Retail metal dealers are not regulated at the federal level (CFTC/FINRA), so a good rating does not guarantee your experience. Get fees and buyback terms in writing.

What is the minimum investment with Priority Gold

Priority Gold’s homepage states no account minimum (checked November 4, 2026). LendEDU (February 9, 2026) reports $10,000 for non-IRA purchases after a phone call with a representative. Earlier versions of this page cited about $20,000 for an IRA, which we could not confirm from a company document. Confirm the current minimum with the company in writing before you plan your rollover.

Does Priority Gold offer a buyback program

Priority Gold publishes a buyback policy for products bought from it, but states it cannot guarantee that it will repurchase metals at any particular time or price. Immediate liquidation is at the current wholesale bid price, and consignment carries an 18% fee. Dealers buy back below spot by design, so a buyback is not a guaranteed exit at a good price.

Can I store IRA gold at home if I use Priority Gold

No. The IRS treats a collectible acquired by an IRA as an immediate distribution, and the exception for qualifying bullion applies only if a bank or approved non-bank trustee keeps physical possession of it (IRS Issue Snapshot, page updated July 3, 2026; IRC 408(m)(3)). In McNulty, 157 T.C. No. 10 (2021), a taxpayer who kept IRA-purchased American Eagle coins at home was held to have taken taxable distributions equal to their cost, $374,000 in 2015 and $37,380 in 2016, per the AICPA’s Journal of Accountancy reporting, and accuracy-related penalties were upheld. Priority Gold can ship a personal, non-IRA purchase to your home; IRA metal cannot go there.

How does Priority Gold make money

Priority Gold earns a spread between the wholesale price it pays for coins and bars and the retail price it charges you. There are also ongoing custodian and storage fees charged by the IRA custodian and depository. LendEDU reports (February 9, 2026) that first-year storage is covered at $50,000 and above; Priority Gold publishes no such terms itself, so confirm any fee waiver in writing.

Final verdict on Priority Gold

Priority Gold is a legitimate precious metals dealer with a clear focus on helping retirement savers move part of their nest egg into physical gold and silver. It offers

• Strong independent ratings, alongside a real BBB complaint record

• A guided process for setting up a gold IRA

• Gold, silver, platinum and palladium products tagged IRA eligible

• A published buyback policy that does not guarantee a price

Its weak point is what it publishes. No minimum, no fee schedule and no prices appear on its own pages. That is a reason to get every number in writing, not a reason to rule the company out. Publishers disagree about fee transparency at the larger brands too, and our Augusta and Goldco reviews show the figures and the dates we checked them.

If you decide to speak with Priority Gold, go in with a written list of questions about

• Total annual fees

• Dealer spreads on each suggested coin

• Storage options and depository names

• How their process protects you from the kind of gold ira scams that still pop up in this industry

Compare their answers with at least one or two other serious gold IRA providers. That way, whether you choose Priority Gold or go with another partner, you will be making a calm, informed, long term decision for your retirement savings.

Rolling over $50,000 or more? Augusta Precious Metals states a $50,000 minimum initial purchase (per its FAQ as we read it on October 7, 2026), and it is not a fit for smaller amounts.

Read our Augusta Precious Metals review: fees, minimum and how its rollover works →