Swiss America Review 2023: Legit or Scam? (Exposed)

June 25, 2023

Swiss America Review

Hello there, welcome to my Swiss America Review

If you are looking for an investment that will protect your wealth over time, precious metals are an excellent option that has been historically popular for being a good hedge against inflation.

However, jumping in to precious metals, it is very important to look for a reliable dealer that also has an excellent reputation. One way to sort out the legit ones from the scams is by researching and reading reviews.

This allows you to really see what to expect from a company, and know how good they deliver their products and services to customers. Plus, it ultimately prevents you from getting tricked and pressured into purchasing from them.

This Swiss America Review is going to help you find out whether it is good or not. Here, you will learn everything you need to know about this company. Without further ado, let's get started.

Swiss America The Gold Standard Review Quick Summary

Name: Swiss America


Founder: Craig R. Smith

Price: Varies depending on your investment

Rating: 4/5

Swiss America Review

What is Swiss America The Gold Standard?

Swiss America The Gold Standard is a precious metals brokerage founded in the year 1982.  The company offers a wide range of precious metals products, including gold, silver, platinum, and palladium

The company goes by their strong banner aiming to advise customers to diversify a portion of their assets into precious metals for the 4 reasons; namely, Liquidity, Safety, Growth Potential, and Privacy of Ownership.

Providing investors with a reliable and trustworthy source for precious metals is one of the companies main goals as they perceive and represent them as a timeless store of value in a world of declining paper currencies.

The company made it into the "Top 100 Precious Metals Dealers" in the awards. Although Swiss America is not one of the biggest precious metals company, they do have excellent reputation for their products and services.

Where Is Swiss America Located?

Swiss America is headquartered at 15018 N. Tatum Blvd, Phoenix, Arizona. They also have a mailing address at Scottsdale, Arizona, and Las Vegas, Nevada. Despite its location, the company caters to clients all around the globe.

As its name suggests, you'll think that they have an office in Switzerland, but they do not. The do offer storage services in Switzerland and have a vault in Zurich. Outside of that, there are no other.

Swiss America Products

Swiss America offers various precious metals including gold, silver, platinum and palladium. Numismatic coins and rare coins are also available. Last but not the least, Swiss America offers IRA-eligible precious metals.

  • Gold: They offer a wide variety of gold products, including bars, coins, rounds, and jewelry in variety of sizes and weights. These include American Eagle, Canadian Maple Leaf, Australian Kangaroo, Switzerland 20 Francs, and South African Krugerrand.
  • Silver: The company also has a wide catalog of silver products, including bars, coins, rounds, and jewelry. These include American Silver Eagle, Canadian Silver Maple Leaf, Austrian Silver Philharmonic, and Mexican Silver Peso.
  • Platinum and Palladium: Swiss Gold also offers a limited selection of platinum and palladium products, including bars, coins, and rounds. The bars are available in 1 oz, 1/2 oz, 1/4 oz, and 1/10 oz. The coins available are the American Eagle and Canadian Maple Leaf.

Swiss Gold precious metals are guaranteed to be of the purest and highest of quality as these are sourced from reputable mints and refineries. Also, they have their precious metals independently verified by third-party assayers.

Swiss America Gold IRA Services

The company offers a variety of precious metals IRAs, including traditional IRAs, Roth IRAs, and self-directed IRAs. These IRAs allow you to invest in gold, silver, platinum, and palladium, and they offer a variety of benefits:

  • Tax-free growth: The growth of your precious metals IRA is tax-free, as long as you follow the rules of the IRS.
  • Portability: You can easily transfer your precious metals IRA to another custodian if you want to change companies.
  • Diversification: Precious metals can help to diversify your investment portfolio and reduce your risk.

Swiss America is also an IRA custodian. They are a licensed and insured company that can hold your precious metals IRA. They offer a variety of features and benefits.

Furthermore, opening and managing a precious metals IRA in this company is very easy and convenient. What's more interesting is that they charge low fees for their precious metals IRAs.

Swiss America Fractional Ownership

Swiss America Fractional Ownership is a program that allows you to own a portion of a physical gold or silver bar. This means that you can invest in precious metals without having to buy a full bar, which can be expensive.

Fractional ownership allows you to invest in precious metals with as little as 0.01 ounces of gold or silver. You will be issued a certificate of ownership that shows how much of the bar you own, and you can track your investment online.

If you decide to sell your fractional ownership, you can do so through the Swiss America website. The company will sell your shares on the open market, and you will receive the proceeds of the sale.

Swiss America Prices and Costs

As with the trend of most precious metals companies, the prices and costs of the products vary depending on the type of the metal, amount or weight of the metal, and the current market price of the metal.

Here is a short list of the approximate prices of some of the products offered by Swiss America as of June 25. 2023:

  • 1 oz. Gold Coin: $1,856.50
  • 10 oz. Gold Bar: $18,565.00
  • 1 oz. Silver Coin: $22.35
  • 100 oz. Silver Bar: $2,235.00
  • 1 oz. Platinum Bar: $1,125.00
  • 10 oz. Platinum Bar: $11,250.00
  • 1 oz. Palladium Bar: $1,800.00
  • 10 oz. Palladium Bar: $18,000.00

Storage Services

Swiss America has an extensive storage services for its customers. In detail, they allow home-storage as well. The following are your options when you purchase from the company.

  • Self-directed storage: Swiss America's most common type of storage offered is home-storage. With this, you are the one responsible for storing the precious metals you purchase. Just be careful with this one.
  • IRA storage: With IRA storage, your precious metals are held in a secure vault and are insured by Lloyd's of London. You can choose to have your precious metals stored in the United States or in Switzerland.
  • Fractional storage: With fractional storage, you do not own your precious metals outright. Instead, you own a share of a larger pool of precious metals. This is for those investors who want to invest in precious metals but do not have enough capital to purchase a full bar or coin.

Swiss America has storage facilities located in Switzerland and United States of America. These facilities are insured and monitored 24/7, which provides you an additional safeguarding for your investments.

Shipping Services

Swiss America utilizes various shipping couriers to deliver customer orders. These include FedEx, USPS, and UPS, all known as reliable and reputable shipping services,

Moreover, the shipping method that will be followed will depend on the size, weight, and desired delivery time of your order. In short, overnight shipping will be more expensive that ground shipping, but it will also be delivered to you sooner.

Unfortunately, Swiss America does not offer free shipping on their precious metals. Also, the shipping fee will depend on the courier fees. For example, USPS First Class will cost $4.49, and FedEx Ground for $9.95.

Education Services

Swiss America as well offers good services for their precious metals investors. These services are freely available in their website, and you can even extend your request for help by contacting them.  

The company offers education materials in an effort to help its clients understand the industry more. These resources include an informational blog, DVDs, newsletters, videos of the founder, and the state of the economy and many more.

Payment Options

Swiss Gold offers a variety of payment options for their customers. They accept VISA, MasterCard, AMEX, and Discover as payment. Moreover, they also accept bank wires. For a more brief list, take a look below:

  • Cash: Swiss Gold The Gold Standard offers the option to pay for your purchase with cash in person at their Scottsdale, Arizona office.
  • Credit cards: Swiss Gold The Gold Standard accepts all major credit cards, including Visa, Mastercard, and American Express.
  • Debit cards: Swiss Gold The Gold Standard also accepts debit cards from most major banks.
  • Wire transfers: Swiss Gold The Gold Standard accepts wire transfers from banks in the United States and Canada.
  • ACH transfers: Swiss Gold The Gold Standard also accepts ACH transfers from banks in the United States.

There are different guidelines or conditions for each payment. Also, some payment options may not be available in all countries. For example, wire transfers and ACH transfers may not be available to customers outside of the United States.

Buyback, Returns, and Cancellations

Swiss America accepts buyback, returns, and cancellations given that you follow their specific protocols and rules. 

  • Buyback: The company has 30-day moneyback guarantee on all products. 100% moneyback has few exceptions though and these includes products that have been damage or altered, products purchased with a discount, and products purchased with a gift certificate.
  • Returns: To return a product, you must contact Swiss America The Gold Standard customer service and request a return authorization number. You will then need to ship the product back to the company at your own expense. The refund will be processed within 10 business days of the product being received.
  • Cancellations: Order cancellations must be made before the order is shipped and customers must contact Swiss America customer service first to request a cancellation.

Swiss America Website

Swiss America's website may look outdated, but it is simple and easy to navigate. Moreover, it contains educational resources as well as its product catalog. It is also regularly updated with new information about precious metals investing and the company's services.

You can easily access their website through The website provides contact information for Swiss America, so you can easily reach out to the company if you have any questions.

Customer Service and Support

Swiss America's customer service is pretty much complete. They can answer queries and concerns through mobile number, telephone, email, social media, and they even have a live chat feature that you can conveniently use in their website.

However, the company is not responsive 24/7. Their customer service is limited as they are available only Monday through Friday from 8:00 AM to 5:00 PM Pacific Time.

It is said that Swiss America's customer service are helpful, knowledgeable, and responsive. Just remember to make all of your concerns clear so that the representatives won't take too long to understand.

Management and Executive Team

The company Swiss America was founded by Craig R. Smith way back in 1982. He has over 30 years of experience in the precious metals industry and had worked with top companies such as APMEX and Provident Metals.

The following are the members of Swiss America's executive team, ensuring that the company's trajectory is success:

  • Craig R. Smith: Chairman and CEO
  • Dean M. Heskin: President and COO
  • Brad P. Jones: CFO
  • John T. Jones: SVP of Sales and Marketing
  • Michael V. Gigliotti: SVP of Operations

Swiss America Against Competitors

Before you invest in precious metals, it is important to do your research and understand the risks involved. There are many reputable precious metals companies, but there are also some scams out there.

The following below is how Swiss America fares against major competitors like Goldco, Money Metals Exchange, and JM Bullion.
Swiss America Review



Gold, platinum, silver, and copper


Buying, selling, storage


No Free shipping on all orders regardless of the price. Shipping fee dependent on courier

Money Metals logo



Gold, Palladium, silver, platinum, and rhodium


Buying, selling, storage, loans


Free shipping for orders over $500. $7.97 shipping for orders under $500.

Goldco Logo



Gold, platinum, silver, rare coins, and palladium


Buying, selling, storage


Free shipping for orders over $25k. Shipping fee depends on orders under $25k.

JM Bullion Logo



Gold, platinum, silver, copper,  palladium


Buying, selling, storage, loans


Free shipping on orders over $199. Shipping is $7.99 for orders under $199.

Swiss America Ratings

If you are a constant reader of our website, you will know that we really are keen on showing how these precious metals companies are rated by trusted experts in the industry.

We're going to see how Swiss America is rated and reviewed from two reputable websites. You can see the following below (UPDATED JUNE 2023).

Swiss America BBB Rating

Swiss America BBB rating

Swiss America has an A+ grading in their BBB profile and has been accredited long ago since 2009. Out of 158 customer reviews, they have received a 4.96/5 star rating. This is a remarkably excellent rating considering the amount of reviews. 

In addition, there were only 2 complaints filed against them in their BBB profile for the past 2 years. This speaks a lot about the company's quality of business.

Swiss America BCA and TrustPilot Rating

BCA Rating

Interestingly, Swiss America has an AAA company rating from BCA but doesn't have customer reviews. In the other hand, they also do not have a Trustpilot rating as of this time of writing.

Swiss America Complaints

As you have read above, I have only seen 2 complaints in my research regarding Swiss America. This is a big green flag if you ask me. You can see the following below:

Swiss America Review
Swiss America Review

The complaints were due to unresponsive customer service and issues with promotional materials. The positive news about this was that both complaints were answered and resolved quickly by Swiss America. This says a lot about how the company is professional about concerns.

Company Pros and Cons


  • Wide selection of products 
  • Offers educational resources
  • Knowledgeable customer service
  • Secure storage options
  • Has been around for a long time


  • Lacks quite a few ratings and reviews from other websites
  • Customer service not available 24/7

Is Swiss America a Scam?

Let's conclude this Swiss America Review, by answering this question. Swiss America is not a scam. It is a legit company that offers good products and services.

Moreover, the fact that it has been around for a long time proves that. Although it still does lack ratings and reviews from sites like Trustpilot, the A+ grade and good record in BBB says a lot about their legitimacy.

Swiss America The Gold Standard may not be one of the biggest precious metals companies out in the market, but they do have a strong reputation and image among its loyal customers for its excellent products and services,

If you are still not satisfied with this company, you can always check out our #1 rated precious metals firm, Goldco.

Thank you so much for reading my Swiss America Review! If you have any comments or sections feel free to leave them in the comments section below!

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Anis is a digital marketing expert that enjoys writing blogs and helping people avoid scams online; he is passionate about investing in real estate and gold; in his free time, Anis loves playing football, going to the gym, and hanging out with friends.

By the way, if you are tired of scams and want to invest with a legit gold company, check out my 6 top legit gold IRA companies of 2024!


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