Hero Bullion Review (A Good New Gold Company?)(Updated 2023)

November 6, 2023

Hero Bullion Review


Hi there, welcome to my Hero Bullion Review! Investing in precious metals is one of the best ways to diversify your investment portfolio. In addition to the extensive range of products you can choose from, they are excellent hedge funds against inflation, especially gold.

However, to proceed, you need a trustworthy and reputable dealer to provide you with the metals. This dealer should also have the best customer service to make sure that you are in good hands.

In this Hero Bullion review, we will be investigating whether it is a scam or not and if it falls under the companies that you should consider when you look to buy precious metals.

If you are interested, you can just skip ahead to our top-recommended precious metals company, Goldco! Without further ado, let us get started.

Hero Bullion Review Quick Summary

Name: Hero Bullion

Founder: Jake Haugen

Price: Varies depending on your investment

Rating: 3/5


What is Hero Bullion?


Hero Bullion is a Texas-based precious metals private mint that provides a wide variety of products for private investment or collection.

The company started as a small, family-owned business. As a private mint, it gives its clients the freedom to choose, buy, and customize their bullion in a lot of different ways.

Hero Bullion believes that owning gold and silver, among other precious metals, should not be a complicated process. It should be as simple as choosing, paying, and having it delivered.

Jake Haugen founded this small-tier firm together with a couple of bullion veterans. Founded in 2019, this company is still under the scrutiny of many wary and undeciding eyes.

In comparison to other bullion dealers in the industry, Hero Bullion is one of the youngest. To compensate for this, they sell their precious metals at relatively lower prices than their competitors.

Moreover, based on its website, Hero Bullion's team has a combined experience of 60 years in the industry. This means that its employees are well-decorated professionals.

Hero Bullion Products

To put it simply, Hero Bullion has a rather extensive inventory of precious metals. They offer gold, silver, platinum, and copper in coins, grains, rounds, and bars.

The mint also offers rare coins, titanium, and palladium. This is because it is a private mint, meaning it provides a wider variety of metals than most companies out there.

If you are looking to invest in gold, or any precious metals for that matter, Hero Bullion can help you! They have products coming from different mints worldwide. Here is a list of some of the mints they work with:

  • The Perth Mint (e.g. 1-ounce Gold Bar)
  • Germania Mint (e.g. 10-ounce Silver Bar)
  • Royal Canadian Mint (e.g. 1-ounce Gold Bar)
  • United States Mint (e.g. 2022 1/10 oz American Gold Eagle Coin)
  • Asahi Refining (e.g. 1-ounce Silver Bar)

Hero Bullion's gold and silver coins include:

  • Gold Coins: Eagles, Buffalos, Maple Leaves, Britannias, Pre' 33 US Gold Coins, Philharmonics, Krugerrands, and other commemoratives.
  • Silver Coins: Eagles, Maple Leaves, British Silver, Australian Silver, Silver Dollars, Philharmonics, Krugerrands, and other commemoratives.

Admittedly, their list of mints is not as big as some of the other bullion dealers or gold IRA companies, but it does its job. The list above is small, but it is indeed comprised of world-renowned mints.

Also, the availability of products needed for coin care and storage is a definite plus! Items such as boxes, bins, glass displays, among others are available on their website.

However, I suggest looking for a company with a bigger inventory and various mints. With this, I recommend looking at Goldco with their excellent team and competitive prices. This company has everything for you!

Keep in mind that precious metals such as gold bars are very advantageous, especially during times of economic crises.

Hero Bullion Cheap Deals

As discussed above, Hero Bullion offers products other than precious metals. This is how they market themselves as not just a precious metals dealer, but an all-in-one precious metals shop.

Hero Bullion Review Deals

Moreover, if you check their website, there is a section for "Deals". These "Deals" are products that are overstocked in the company. 

To free up their inventory, Hero Bullion offers them at more competitive prices. So, if you are a collector or investor, you should check this section from time to time to see if there are products that you are interested in!

Does Hero Bullion Offer IRA?

Hero Bullion does not offer IRA services, as they are not IRA custodians, thus they cannot help you open IRA accounts. They are strictly a precious metals and precious metal accessories dealer.

However, Hero Bullion precious metals are IRA-eligible. Meaning, you can purchase them and hold them in an IRA, given that you have set up an account with another custodian. 

If you want a precious metal company that offers IRA-eligible products and at the same time is an IRA custodian, you should check out on our top-recommended, Goldco. They're the best in the industry!

Hero Bullion Prices

Hero Bullion's pricing is always updated by the minute. This means that it can be quite challenging to figure out in advance how much a product will cost you.

But don't worry. Hero Bullion's pricing is designed to be fair. Additionally, purchasing products in bulk will grant you discounts, as well as paying through wire transfer or check.

Furthermore, Hero Bullion's website has a live price chart. This helps buyers to check the cost of their purchases before they make a payment. Additionally, these price charts are very useful for researching and comparing prices, and tracking the historical data of the market.

The following are the prices reflected in Hero Bullion's website as of July 9, 2023.

  • 1oz Gold American Eagle Coin: $1,846.20
  • 1oz Gold Buffalo Coin: $1,842.20
  • 1oz Gold Maple Leaf Coin: $1,860.50
  • 1oz Gold Krugerrand Coin: $1,848.00
  • 1oz Gold Britannia Coin: $1,859.50
  • 1oz Silver American Eagle Coin: $22.27
  • 1oz Silver Maple Leaf Coin: $22.72
  • 1oz Silver Britannia Coin: $22.82
  • 10oz Silver Bar: $219.00
  • 100oz Silver Bar: $2,188.00

How To Buy From Hero Bullion?

To purchase from Hero Bullion, you will first need to create an account. During this process, you will provide personal information and bank details.

Next, you can browse their inventory. If you see something you like, you can add it to your cart. The more you buy, the more price breaks and discounts you will receive.

Finally, you can proceed to checkout and pay for your items. An online receipt will be generated, and your package will be delivered in a few business days.

You can rest assured that your package will not be fake. Hero Bullion does not tolerate scams or fraudulent activities. Your items are real and can be sold or traded if you like.

A picture below shows the payment methods you can use. You can also see additional information such as the order minimum-maximum and discounts for each payment method. Please note that Hero Bullion only accepts U.S. dollars for payment.


Does Hero Bullion Have Storage Services?

No, unfortunately, Hero Bullion does not offer personal storage services. After buying precious metals from the company, you will be responsible for storing them and keeping them safe. On a positive note, Hero Bullion sells storage supplies for you precious metals whether it be coins, bars, or rounds.

If you are not keen on precious metals home-storage, they are partnered with third-party storage provider, Brink's Global Vaults, that insures and secures your precious metals. 

Shipping Services

Once you have paid for your purchases, Hero Bullion will ship your products via U.S. mail, UPS, FedEx, or another common carrier. Each package will be fully insured and will take 5 to 10 business days to ship.

If you want to track your package, you can use the tracking feature. Hero Bullion will provide you with a tracking number, which you can enter into their website tracker. Orders with a total cost of $149 or more qualify for free shipping.

Educational Resources

In addition to Hero Bullion's user-friendly website, it has educational resources that are very useful to the buyers and investors alike. These are free to access and contains lots of information about precious metal investments.

Hero Bullion publish articles and videos. These materials cover a variety of topics including precious metal trends, latest news, and basic information about such. In addition, Hero Bullion has an extensive FAQs section.

Also, they have the price chart that allows investors to determine the prices of the products over time. Moreover, at the top of the website, you can see the live prices of the precious metals that you are interested in.

Hero Bullion Website

Hero Bullion made sure that its website is easy to navigate and very user-friendly. They carefully categorized their products for easy navigation. Moreover, each product has its own description.

What's even better is that the website shows the prices of all available products.

A useful filter system allows users to quickly find specific items of their choice. This is important especially since the company has a wide range of products.

Additionally, users have the ability to create a combination of products from the company. They can choose to buy coins, bars, rounds, stackers, grain, and more.

Hero Bullion's Customer Service

A company's customer service is very important. After all, companies wouldn't thrive without their customers, right? Although Hero Bullion is 100% an online business, they don't miss out on their customer service.

The website has various ways for the customers to reach out to them such as an email, contact number and a contact form. Hero Bullion claims that they are available to respond within 24 hours.

The company provided their headquarter address which is in Princeton, TX. Their corporate address in 621 E Princeton Dr #976, Princeton, TX 75407. However, being an online business, this address is not the address that they ship from nor do they receive local deliveries to.

Founder and Executive Team

Hero Bullion was founded by Jake Haugen. In the company's website About Us section, it states that since Jake was 9 years old, he had a passion for bullion and collectibles.

Jake Haugen's vision is to create a precious metals company that would provide customers with better experience, in the midst of economic turmoil, market volatility, and inflation.

The following people comprises Hero Bullion's executive team:

  • Jake Haugen: Founder and CEO
  • Ryan McLaughlin: COO
  • Nick Haugen: CFO
  • Ashley Haugen: Director of Marketing
  • Mike Jones: Director of Customer Service

Order Price Inconsistencies

While I was checking out the Hero Bullion website, there is an inconsistency that I found.

In the FAQs section, it declared that the company has no minimum and maximum orders. However, in the payment methods, each of them have their own respective minimum and maximum orders!

Hero Bullion Review

This is quite confusing to the customers. If you do make a transaction that exceeds the payment method maximum limit, I advise you to contact the company customer service and let them assist and clarify to you.

Hero Bullion FAQs


Unfortunately, right now, Hero Bullion does not accept international deliveries. All orders are only for domestic.


The moment that Hero Bullion sends you a sales order confirmation number, you will be subjected to a binding contract. This means that the prices are locked-in and you get any of the corresponding market risk.

However, if you fail to do your part, like not paying for the products, Hero Bullion may cancel your order. You will then be responsible for any market loss that they company will receive.

To compensate, you need to pay a cancellation fee of $50.


Currently, Hero Bullion is not offering any buyback programs. However, they are working on it so that it will be offered soon.


Opening an account in Hero Bullion is totally free. No cost whatsoever.

does hero bullion have a storefront i can visit to shop to?

No. Hero Bullion is strictly an online business only.

Hero Bullion Reviews and Ratings

Here in Your Gold IRA Guide, we always value the ratings and reviews of a company. This gives as a perspective of the previous customers who availed the products and services of the company.

Since Hero Bullion started in 2019, making it a young company, it does not have much ratings on the authoritative websites, such as BBB, which is expected. Nevertheless it did receive some ratings and reviews from other websites.

  • Facebook - 4.1 out of 5 rating based on 10 reviews
  • Trustpilot - 4.2 out of 5 rating based on 6 reviews

These ratings are ok, for a young company. Moreover, most of the reviews left by previous customers are positive. 

Hero Bullion Review 1
Hero Bullion Review 2
Hero Bullion Review 3

Moreover, I came upon 2 Reddit posts asking whether Hero Bullion is legit. All of the Redditors stated that the company is legit. Some of them even shared how the customer service is good.

So far, the only concern they shared is how the shipping is slower than the other companies. There are also YouTube channels that posted reviews on the products of Hero Bullion.

And fortunately, they are satisfied with the company's products and services. One of these channels is Silver Bean Counter who purchased his first silver coin from Hero Bullion. He showcased how the packaging is nice and also, the product itself.

Hero Bullion Customer Complaints 

As said earlier, Hero Bullion is a young company in the industry. In connection to having few reviews and ratings, they obviously also have few customer complaints in the internet. 

The thing is, Hero Bullion uses ShopperApproved for their reviews and that doesn't seem to publish negative reviews on verified purchases. The only complaint that I have researched so far is this below on Facebook.

Hero Bullion Review

As you can see, this isn't really a complaint regarding products and services by Hero Bullion, but it is more of a warning. And of course, we already have flagged the company's lack of reviews in trusted websites such as BBB, Google Reviews, and Yelp.

Company Pros and Cons


  • Straightforward buying process
  • Security of personal account as well as items
  • Precious metals accessories are available
  • Availability of price breaks and discounts
  • Offers various resources
  • Good reviews


  • Incomplete information about their team
  • Limitedness of stock and product
  • Relatively new in the precious metals industry
  • Does not ship worldwide
  • Few ratings and reviews
  • No physical store and only operates online
  • There is an inconsistency in its information

Better Alternatives To Hero Bullion

Before you invest in precious metals, it is important to do your research and understand the risks involved. There are many reputable precious metals companies, but there are also some scams out there.

The following below is how Hero Bullion fares against major competitors like Money Metals Exchange, Goldco, and US Money Reserve
Hero Bullion Review



Gold, platinum, silver, and Palladium


Buying and selling


Free shipping on orders over $149. $9.95 shipping for orders under $149.

Money Metals logo



Gold, Palladium, silver, platinum, and rhodium


Buying, selling, storage, loans


Free shipping for orders over $500. $7.97 shipping for orders under $500.

Goldco Logo



Gold, platinum, silver, rare coins, and palladium


Buying, selling, storage


Free shipping for orders over $25k. Shipping fee depends on orders under $25k.

US Money Reserve Logo



Gold, platinum, silver,  palladium


Buying, selling, storage


Free shipping on orders over $25k. Shipping is $15 for orders under $499.

Admittedly, Hero Bullion's products and services are limited compared to leading precious metal companies. If you are looking for a company with extensive products, excellent services, and competitive prices, then you should take a look at Goldco.

Final Verdict - Is Hero Bullion Legit?

To conclude this Hero Bullion review, I can attest that the company is legitimate. Although it is a young precious metal dealer in the industry, having just started in 2019, they seem to have slowly built their reputation.

Furthermore, their products are appealing and genuine, and their deal options are very enticing to customers. The company has also received good reviews from clients with verified purchases.

However, being legitimate is not enough to recommend them. There are some concerns that you need to consider. To emphasize, their customer ratings and reviews are lacking compared to other companies. So far, however, there are no red flags that might indicate whether they are good or not.

In addition to the fact that they only operate online, buyers who are still willing to purchase from them should be careful. Although, if the item you bought from them is satisfactory, a good review wouldn't hurt.

For better recommendations, I suggest looking at other bullion dealers. Look for a company that has been accredited and reviewed many times already, such as Goldco.

Thank you for reading this review of mine. Hero Bullion reviews are among the many articles I have written. As usual, any comments or suggestions are welcomed! Please leave them below in the appropriate section.

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Anis is a digital marketing expert that enjoys writing blogs and helping people avoid scams online; he is passionate about investing in real estate and gold; in his free time, Anis loves playing football, going to the gym, and hanging out with friends.

By the way, if you are tired of scams and want to invest with a legit gold company, check out my 6 top legit gold IRA companies of 2024!


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  1. I did an order a couple of weeks ago- I ordered about $180 worth of 90% "junk silver" from Hero. I received the silver quarters and was quite happy with them. They had the correct weight of 6.25 grams, were worn, as they should be- of a variety of tones, silver tarnish, rust on a few, etc. One 1957 silver quarter seemed to be completely uncirculated, of which I was very happy to receive! Anyway, as far as I could tell, they did a very good job on my order and I just ordered from them again becz JD Bullion did not have any 90% junk silver available.

  2. To be a trusted reviewer, it's important to present correct information. I fact checked one item in your story and found it to be untrue. In the "Inconsistencies" section, the article states "First is the fact that it claims to have been operating for 60 years already. However, the company was founded in 2019".

    According to the website, they were indeed founded in 2019. However, I could not find where it is stated that they have been operating for 60 years. The website does say that its staff has 60 years combined experience, but that is not the same statement: Quote from the website: "Though small, our team has over 60 years of combined experience across a range of industry-critical disciplines."

    Anyway, I've purchased from this site and others, and found the prices fair, and have been happy with the products purchased.

      1. Hero Bullion is a SCAM!!! They are NOT wven accredited with the BBB!!! "John"/Jake Haugen is the ONLY one that answers phone at Hero Bullion, which is already a a redflag. This place is a scam. Took funds from my credit card, then failed to send ANYthing out and also refused to return funds to my credit card!!!…when they failed to send ANYthing! "John" and Hero Bullion are thieving crooks!!!

        1. Hi there, thanks for leaving a comment and we appreciate your feedback, it’s going to definitely help other customers researching Hero Bullion!

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