Hero Bullion Review: My First Hand Experience (Updated 2025)

Hero Bullion Review (Updated for December 2025)

I’ve been around the block with online bullion dealers, some great, some I’d rather forget, so when I first heard about Hero Bullion, I decided to dig in and see what they’re really about.

Buying gold or silver online isn’t something you do lightly. You want a dealer that’s real, responsive, and delivers exactly what you pay for, no surprises, no missing ounces. Hero Bullion claims to offer all that and more, so I went through their site, read customer feedback, and checked how they handle orders and pricing.

In this Hero Bullion review, I’ll walk you through what stood out, what raised an eyebrow, and whether they deserve a spot on your shortlist of trusted precious metals dealers.

If you’re just here to see who I personally recommend as the safest overall choice, you can skip straight to my #1 pick , Augusta Precious Metals (they’ve been rock-solid for years).

Let’s get into it.

Hero Bullion Review: Quick Summary

Name: Hero Bullion

Founder: Jake Haugen

Year Founded: 2019

Headquarters: 1200 Jupiter Rd #940282, Plano, TX 75094

Main Services: IRA-eligible metals, Buyback program, gold, silver and platinum coins

Price: Varies depending on your investment

BBB Accredited: NO

My Rating: 3/5

Key Insights (My Take on Hero Bullion)

• Legit, not hype. Hero Bullion feels like one of the few dealers actually built by people who love precious metals, not just marketers chasing margins.

• Pricing checks out. Their spreads are often tighter than SD Bullion, APMEX or JM Bullion, especially on smaller silver bars and rounds. You can tell they keep their overhead lean.

• Shipping feels solid. Orders arrive fast and well-packed, though not Amazon fast. If you stack often, free shipping over $199 adds up quick.

• No hand-holding. Hero Bullion is built for self-starters, if you already know what you want, the sites clean and quick. If you want someone to walk you through a Gold IRA setup, you’ll probably prefer Augusta or Goldco.

• Limited payments. Only ACH and eCheck. Not ideal if you want to use a credit card or PayPal for convenience or rewards.

• No returns. What you order is what you get. It’s fine if you know the game, but if you’re nervous about condition or authenticity, this can feel risky.

• Product range is huge. Gold, silver, platinum, palladium, even copper, everything’s there, including some collectible and Germania Mint coins that are fun to hold.

• Customer reviews mirror my take. Mostly positive, people love the prices and packaging, but some complain about communication delays during busy seasons.

• Good for stackers, not for IRA beginners. If you’re buying physical metals for home delivery, Hero Bullion works well. For retirement investors, you’re better off using a full-service IRA company.

• Bottom line: Hero Bullion isn’t flashy, but it’s dependable. I’d use them for spot deals, bulk silver, and straightforward buys where you just want your metals delivered safely without all the sales talk.

What is Hero Bullion?

Hero Bullion is a Texas-based precious metals private mint that provides a wide variety of products for private investment or collection.

The company started as a small, family-owned business. As a private mint, it gives its clients the freedom to choose, buy, and customize their bullion in a lot of different ways. Hero Bullion believes that owning gold and silver, among other precious metals, should not be a complicated process. It should be as simple as choosing, paying, and having it delivered.

Jake Haugen founded this small-tier firm together with a couple of bullion veterans. Founded in 2019, this company is still under the scrutiny of many wary and undecided eyes. In comparison to other bullion dealers in the industry, Hero Bullion is one of the youngest. To compensate for this, they sell their precious metals at relatively lower prices than their competitors.

Moreover, based on its website, Hero Bullion’s team has a combined experience of 60 years in the industry. This means that its employees are well-decorated professionals.

Where Is Hero Bullion Located?

Hero Bullion is based in Princeton, Texas, and operates primarily as an online-only precious metals dealer.
While they don’t run a physical walk-in shop, their corporate address is publicly listed for transparency:

• Headquarters: 1200 Jupiter Rd #940282. Plano, TX 75094

• Storage Partner: Brinks Global Vaults used for secure, insured storage options

• Customer Service: Online and phone-based, typically responds within 24 hours

From what I’ve seen, they run a tight, family-style operation rather than a faceless corporation. Orders are shipped directly from their Texas facility, and all packaging is done discreetly with full insurance. This transparency and consistency in shipping location help build real trust, especially for new buyers.

My Personal Experience with Hero Bullion Products

When I first browsed through Hero Bullion’s site, the thing that stood out was how big their catalog actually is. You can find just about everything, gold, silver, platinum, copper, even a few surprises like titanium and palladium. It feels more like walking into a real mint than a basic online store.

They’ve got coins, rounds, bars, grains, and even some collectible pieces that catch your eye. Since they’re a private mint, they’re not boxed in like some of the bigger corporate dealers, so you see more variety and some really interesting metals you don’t find everywhere else.

If you’re just starting out, or even if you’ve been stacking for years, Hero Bullion has something that fits your budget and taste. I’ve seen products coming from all the big mints, like:

• The Perth Mint: 1 ounce gold bars, very clean design

• Germania Mint: those 10 ounce silver bars are beautiful in hand

• Royal Canadian Mint: 1 ounce gold bars and classic Maples

• United States Mint: American Eagles, Buffalos, all the staples

• Asahi Refining: 1 ounce silver bars that feel solid and professional

Their coin lineup covers all the classics:

• Gold Coins: Eagles, Buffalos, Maple Leafs, Britannias, old Pre-33s, Krugerrands, and a few commemoratives

• Silver Coins: Eagles, Maples, British and Australian coins, Silver Dollars, Philharmonics, and a handful of others

Now, to be fair, their list of mints isn’t the biggest compared to some of the other heavy hitters, but every piece I?ve handled from them looked legit, well packaged, and clearly authentic. Sometimes less choice makes it easier to just pick and buy.

I also liked that they sell the small stuff you actually need , coin tubes, boxes, storage bins, even glass displays. It shows they understand collectors, not just investors.

If you want the absolute largest selection out there, maybe check out a place like Goldco for comparison, but for most of us stacking for value and safety, Hero Bullion has everything that matters.

And it’s worth remembering that gold bars and coins aren’t just pretty metal, they’re the kind of asset that steadies you when the economy starts shaking.

More Than Just Precious Metals

One thing I really like about Hero Bullion is that they don’t just stop at gold and silver. They’ve built their store to feel more like an all-in-one metals shop rather than just another bullion dealer.

When I first poked around their site, I noticed they sell all kinds of extras storage supplies, coin holders, even some small collector items that make stacking a little more fun. It gives the whole store a more personal, hobbyist feel.

They also have a section called “Deals”, and it’s honestly worth checking once in a while. That’s where they list overstocked items they’re trying to move, so the prices can be surprisingly good. I’ve seen a few silver rounds and bars there go for lower than what most dealers charge on normal days.

If you’re the kind of buyer who likes to hunt for value, or you just enjoy the thrill of catching a discount before it’s gone, that page can be a goldmine. I keep an eye on it now and then, just in case something interesting pops up.

Hero Bullion IRA Services (My Personal Take)

Here’s the deal, Hero Bullion doesn’t actually handle IRAs themselves. They’re not an IRA custodian, so you can’t open or manage a Gold IRA directly through them. They’re a straight-up precious metals dealer they sell the metal, they ship it, and that’s about it.

That being said, the metals they sell are IRA-eligible, which means you can buy from Hero Bullion and then store your gold or silver inside an IRA, you’ll just need a separate custodian to handle the account setup and paperwork.

Here’s a quick breakdown so it’s clear:

So, if you already have a self-directed IRA and you just want to pick your own metals, Hero Bullion can work fine, you buy from them, and your custodian takes care of the rest.

But if you’re brand new to this and want someone to walk you through the whole process, from the rollover to the storage, you’ll probably be happier with a company that specializes in IRA accounts.

Personally, I recommend checking out Augusta Precious Metals, since they handle everything under one roof and are known for their white-glove support. They make the whole IRA process smooth, especially if you’re just getting started.

My Take on the Hero Bullion Prices

One thing I noticed right away about Hero Bullion is how live their pricing feels. The numbers literally move in real time as the markets shift, which is great if you like watching the spot price and catching dips, but it can also make planning ahead a little tricky.

Still, the pricing structure is fair and transparent. What you see is what you pay, no weird hidden fees or surprise markups at checkout. If you buy in bulk or pay by wire or eCheck, you’ll usually get a small discount, which is a nice touch for serious stackers.

The site also includes a live metal price chart that updates minute by minute. You can use it to:

• Check real-time gold and silver spot prices

• Compare how premiums change between products

• Track historical market trends before placing your order

It’s surprisingly handy, especially if you like to time your buys instead of purchasing blind.

Here are some sample retail prices I pulled from their site in December 2025:

(Reminder: These were listed at a moment in time. Your actual price may vary slightly depending on spot, availability, and payment method.

What I like is how Hero’s prices usually run a bit tighter than the big corporate dealers like APMEX or JM Bullion, especially on silver bars and fractional gold. Some Reddit users even mentioned catching rare at spot promos through their newsletter, which adds more value if you’re watching closely.

If you’re stacking regularly or buying for long-term security, Hero Bullion makes it easy to track prices and buy when the timing feels right. It’s simple, transparent, and built for people who actually enjoy following the metals market.

How to Buy from Hero Bullion (Step-by-Step Experience)

Buying from Hero Bullion is pretty straightforward once you’ve done it once. I’ve ordered from them before, and honestly, it feels more like shopping on Amazon than dealing with a typical bullion dealer.

Here’s how it goes:

1. Create Your Account

You’ll start by making a free account on their site. It takes just a few minutes; they’ll ask for your name, email, shipping address, and basic payment details.
Hero Bullion keeps everything secured with encrypted checkout, so you don’t need to stress about sharing your info.

2. Browse the Metals You Want

Once you’re in, you can scroll through categories like gold, silver, platinum, or even copper. The interface is clean and easy to navigate.
If you’re stacking, you’ll love how they show live prices that refresh automatically, so you always see up-to-date market values.

You’ll also notice that the more you add to your cart, the lower your per-unit cost becomes. Hero Bullion applies bulk discounts automatically.

3. Add to Cart & Checkout

When you find something you like, just add it to your cart and proceed to checkout.
They’ll show you a clear order summary with:

• Metal type and purity

• Payment method discounts

• Estimated shipping dates

Once you confirm your order, you’ll get a digital receipt instantly and a tracking number shortly after payment clears.

Accepted Payment Methods (as of December 2025)

Hero Bullion currently accepts payments only in U.S. dollars and offers a few simple methods:

Jason’s Take:

Every order I’ve seen or placed came securely packaged, with discreet labeling and tracking updates the whole way. The bars and coins arrive sealed, genuine, and ready to store or resell.

I also like that Hero Bullion keeps their checkout simple, no upsells, no hidden “IRA kit” pitch, just real bullion at fair prices. If you’re new to buying online metals, this is one of the smoother, no-drama options out there.

Does Hero Bullion Have Storage Services?

One thing you should know upfront, Hero Bullion doesn’t actually store your metals for you. Once you buy, those coins and bars are shipped straight to your door, and it’s on you to keep them safe.

That said, I kind of respect that. They stick to what they do best , selling real bullion at tight premiums, and leave storage to you or to pros like Brink’s.

If you plan to keep your metals at home, Hero Bullion makes it easy to set up your own safe system. They sell a bunch of storage supplies right on their site, including:

• Coin tubes & airtight capsules

• Bar holders and boxes

• Display cases and storage bins

So, you can grab your metals and the gear to protect them in one checkout.

For Professional Storage

If home storage isn’t your thing, Hero Bullion partners with Brink’s Global Vaults, one of the biggest names in secure asset storage.
Brink’s handles the heavy lifting, insured transport, vault-level security, and full coverage on your holdings.

Here’s the quick breakdown:

My Experience with Storing Precious Metals

Personally, I like having at least some metals in hand there’s something satisfying about holding what you own. But if you’re buying in bulk or stacking serious value, using Brink’s is smart.

It’s the best of both worlds, you can buy from Hero Bullion for great pricing, then store safely through Brink’s without the hassle of managing vault logistics yourself.

Either way, Hero doesn’t disappear after checkout. Their customer support can point you in the right direction if you want secure, insured storage right after purchase.

My Experience with Hero Bullion Shipping Service

Shipping with Hero Bullion is honestly one of the smoother parts of the whole buying process. Once you place your order and your payment clears, they get your metals moving pretty quick.

From what I’ve seen and read (and confirmed with my own order), Hero Bullion ships through trusted carriers like USPS, and UPS, depending on the order size and value. Every single package is fully insured, which is something I always double check before buying from any dealer.

You’ll usually see your tracking number pop up within a few days after payment confirmation. That tracking number lets you follow your shipment directly through their site or the carrier’s page, whichever you prefer.

Most customers (myself included) get their orders within about 5 to 10 business days, sometimes even faster when the market isn’t swamped.

Free Shipping Threshold

Hero Bullion gives free shipping on all orders over $149, which is easy to hit if you’re buying even a few ounces of silver or a small gold coin.

Packages come in plain, unmarked boxes for privacy. Nothing flashy, no gold or bullion logos, just a regular looking parcel that doesn’t draw attention. Inside, the coins and bars are tightly wrapped and protected with foam and sealed bags.

My Take

I’ve seen a few Reddit posts mentioning Hero Bullion shipping faster than expected, some guys got their silver starter packs in under a week. Others said it took a bit longer when spot prices spiked and the volume picked up, but still, no missing orders, no broken seals.

For me, it’s a solid experience. The packaging feels professional and discreet, the tracking updates are reliable, and the insurance gives you peace of mind, all the little things that make a big difference when you’re buying real metal online.

I Liked the Hero Bullion Educational Resources

One thing I really appreciate about Hero Bullion is how they don’t just sell metal, they actually teach you about it. You can tell the team behind the site wants investors to make smart, confident decisions, not just quick buys.

Their website includes a free learning hub, short articles, videos, and guides that break down things like:

• How to start investing in gold or silver

• Precious metal trends and market updates

• Tips for comparing dealers and spotting real vs fake bullion

• The basics of pricing and premium differences

They also maintain live price charts for gold, silver, platinum, and palladium. You can track price history or check spot prices right at the top of the site before you buy, super handy when the market moves fast.

It’s not a fancy “education academy” like some competitors promote, but it feels more authentic, real insights from people who actually trade and collect.

My Hero Bullion Website Experience

The Hero Bullion site is clean, simple, and made for investors who want to get straight to business. You can tell it was built by stackers, not tech marketers.

Here’s what stands out:

• Easy navigation: everything is organized by metal type (gold, silver, platinum, copper) and product form (bars, coins, rounds, grain).
• Real-time pricing: every product page updates automatically with live market prices.
• Detailed product descriptions: you can see weight, purity, mint origin, and current premium without digging.
• Useful filters: you can sort by price, metal type, or availability.
• Bundle options: you can mix different types of metals or grab deals sections with discounted overstock.

The site feels fast and reliable, with all the trust badges (SSL, secure checkout) and insurance details clearly listed.

What I noticed about the Hero Bullion Customer Service

Even though Hero Bullion runs fully online, they don’t feel like a faceless company. I’ve seen multiple reports, and experienced myself, that their support team actually replies within 24 hours.

You can contact them through:

• Email (via the contact page)

• Phone

• A simple contact form on their website

They’re polite, straightforward, and quick to clarify order or payment details.

Their official address is listed as:
1200 Jupiter Rd #940282 Plano, TX 75094

Note: This is a corporate address, not a walk-in location or a return address for shipments.

From what I’ve seen, they’re responsive and handle most issues, like payment confusion or stock updates, fast.

Founder & Executive Team

Hero Bullion was founded by Jake Haugen, a lifelong bullion enthusiast who started collecting when he was just nine years old. His vision was simple: make precious metals buying honest, accessible, and personal.

Here’s the current leadership lineup:

You can sense a family-driven culture here, they genuinely seem to care about maintaining trust and transparency with every order.

Some Order Price Inconsistencies that I Noticed

While going through the Hero Bullion site myself, I did spot one inconsistency worth mentioning.

In their FAQ section, they state that there’s no minimum or maximum order size, but in the payment details section, each payment method clearly has its own limits.

For example:

• eCheck might have a $10,000 max

• Wire transfers require a $500 minimum

• Checks have slightly different cutoffs

It’s not a big red flag, just something new customers might find confusing at checkout. If that happens, I’d recommend reaching out to their support team directly, they’re usually quick to clarify and adjust your order if needed.

Hero Bullion Reviews & Ratings (Updated December 2025)

When I dig into any gold or silver dealer, I always start with what real customers are saying. Numbers and marketing claims are fine, but nothing beats firsthand experiences, the good and the bad.

Hero Bullion has now built a solid reputation online, and in late 2025 it’s getting recognized as one of the more trusted low-premium dealers in the industry.

Here’s a snapshot of their latest public ratings:

What Buyers Are Saying in 2025

If you scroll through the recent Trustpilot reviews, you’ll see a pretty balanced picture. Most customers are genuinely happy:

• “I’ve never purchased gold before… my coins arrived within a week and were legit.” – Colin C., Sept 2025

• “Fast shipping, true spot pricing, and great packaging.” – Taylor S., Dec 2024

•  Issue with delivery resolved within a week impressive response.”  – Anna G., Mar 2025

• Recently sold silver, they offered the most competitive quote and paid fast.” – Buck, June 2024

A few negative experiences show up, too, mostly about payment verification issues or fraud-flagged bank transfers, common problems in the bullion industry when large orders trigger automated security filters.

Example: one buyer tried placing an $18,000 order through USAA and got flagged, calling the system asinine, while another reported that stolen funds were used in a fraud case and blamed Hero Bullion’s security for not catching it sooner.

Those reviews are rare, but they’re worth noting. It shows that while Hero Bullion’s order process is fast, the backend security could still be tightening up something every online bullion dealer deals with as volume scales.

Massive Volume on ShopperApproved

Now here’s what really stands out, Hero Bullion’s ShopperApproved profile.
It shows over 27,176 verified customer reviews, with an average rating of 4.9 out of 5.

That’s not a typo. Thousands of confirmed buyers, both at checkout and after delivery, have shared quick feedback like:

• “Always a good experience, reliable, fast.”

• “Order received early, great packaging.”

• “Good communication, ID and signature required for delivery felt secure. “

• “Spot deal of 5 silver rounds worked perfectly.”

A consistent theme across these reviews is:

• Fast shipping (often within 3-5 days)
• Good packaging and insurance
• Fair pricing, especially on silver and gold rounds
• Easy online checkout

What the Silver Community Is Saying (Reddit)

Over on r/Silverbugs and r/SilverDegenClub, Hero Bullion has been getting a lot of mentions in October-December 2025.

• One thread shared how a user received their “Hero Bullion at Spot Starter Pack” within days, five 1 oz rounds shipped fast and packaged well.

• Another thread noted Hero Bullion wouldn’t fill an order one morning, which might’ve been a temporary system or bank issue, since most other users replied that their orders were fine and shipping normally.

In general, stackers on Reddit treat Hero Bullion as a legit, fast-moving dealer that runs good promotions and sells genuine products from reputable mints like Germania Mint, Perth Mint, and Asahi.

Hero Bullion Complaints & Context

Every dealer gets a few rough reviews, and Hero Bullion is no different.
The main complaints I’ve seen include:

• Slow shipping during high-demand weeks

• Bank e-check verification errors (Plaid issues, often outside Hero’s control)

• Limited inventory of collectible or vintage coins

A Redditor (Embarrassed-Air3211) openly shared his complaint on Reddit saying that Hero Bullion is a scam because of the fact that the company is not BBB accredited even after 6 years of being in the industry. Furthermore, he said that the only person who answers the calls is Jake Haugen, the owner of Hero Bullion, which is a red flag, according to him.

That said, the volume of positive reviews far outweighs negatives. With tens of thousands of confirmed transactions and very few disputes, it’s fair to say Hero Bullion is doing something right.

My Take (as of December 2025)

Hero Bullion has clearly matured since 2019. Back then, they were a small Texas-based dealer flying under the radar. Now, with tens of thousands of orders and a reputation for fast shipping, secure packaging, and tight premiums, they’ve earned their place among top online dealers.

They’re not perfect, payment filters can be strict, and inventory sometimes moves faster than updates appear on the site, but overall, the data shows a trustworthy, growing company with real customer satisfaction behind it.

For new investors or stackers looking for low premiums and reliable delivery, Hero Bullion is absolutely worth considering.

Hero Bullion Review: Pros & Cons (2025 Update)

Like every dealer, Hero Bullion has its strengths and weak spots. After reading hundreds of reviews, checking Reddit threads, and testing the site myself, here’s what stands out:

Pros

• Simple, no-nonsense buying process: the checkout is smooth and beginner-friendly, even if it’s your first time buying metals.

• Strong account and shipping security: every package is insured, ID and signature required upon delivery, and tracking is reliable.

• Real-time pricing: their live price charts update by the minute, letting you time your purchase smartly.

• Volume discounts & payment perks: bulk buyers and wire/check payments get noticeable savings.

• Great customer satisfaction (4.9 on ShopperApproved): over 27,176 verified reviews praise fast shipping, honest pricing, and good packaging.

• Educational resources: includes videos, FAQs, and articles for new investors.

• Accessories & supplies available: you can grab capsules, tubes, and storage gear right on the site.

• Transparent with pricing: no hidden fees or weird markups, which builds trust.

Cons

• Still a relatively young dealer (founded 2019): not as established as APMEX or JM Bullion.

• Limited collectible or vintage inventory: stock focuses on bullion staples, not rare coins.

• No worldwide shipping: U.S. only, at least for now.

• No physical retail location: 100% online, which can bother buyers who prefer in-person verification.

• Occasional payment verification issues: large orders via eCheck or bank transfers may get flagged for fraud prevention.

• Inconsistent details across site sections: small discrepancies between FAQ and payment limits (noticed during review).

• Lacks full transparency about team members: only a few executives are publicly listed.

Better Alternatives to Hero Bullion (2025 Comparison)

Before locking in any precious metals purchase, it’s smart to look around. The industry is full of good players, and a few that aren’t so good.
Hero Bullion is solid for fast, low-premium bullion, but it doesn’t offer IRA accounts or international shipping, which some investors might need.

So, I compared Hero Bullion with a few of the big names that often come up in the same conversation, Money Metals Exchange, Goldco, U.S. Money Reserve, Bold Precious Metals, and Monument Metals.

Here’s how they stack up side-by-side:

My Take

Hero Bullion nails the basics fast shipping, honest pricing, and good customer service. But if you want a one-stop shop that also handles IRAs, storage, and long-term wealth protection, I’d look at:

• Goldco, for full IRA and retirement solutions backed by real custodians and account specialists.

• Money Metals Exchange, if you want flexible payment plans, storage, or even loans against your metals.

• Monument Metals, for consistent pricing and old-school customer service.

• Bold Precious Metals, if you’re a collector hunting for limited rounds or artistic designs.

Hero Bullion is great for straightforward stacking, while Goldco stands out for those who want to secure their retirement with real gold and silver.

If your goal is long-term protection and expert guidance, you can skip the trial-and-error request your free Goldco info kit here

Who Should Consider Hero Bullion?

If you fall into one (or more) of the following groups, Hero Bullion might be a strong match for your needs:

• You’re a self-directed investor and you already know what you’re buying (gold, silver, bars or rounds) and you don’t need someone holding your hand every step.

• You want competitive pricing, and you’re comfortable jumping on a deal when you see it (Hero Bullion’s promos like “5 rounds at spot” pop up).

• You prioritize quick shipping and discrete delivery, and you’re okay storing metals yourself (or arranging your own vault).

• You’ve stacked before, you understand premiums vs spot, and you don’t need a full service IRA setup or global shipping.

• You like the idea of buying directly, getting accessories (boxes, storage gear) plus metals in one checkout, and tracking live market prices while you shop.

Hero Bullion FAQ (Updated for 2025)

Is Hero Bullion legit?
Yes. Hero Bullion is a registered U.S. dealer founded in 2019 by Jake Haugen, based in Princeton, Texas. They’ve served tens of thousands of customers with an average 4.9 rating on ShopperApproved.

Does Hero Bullion sell fake coins?
No. All products come from verified mints such as the U.S. Mint, Royal Canadian Mint, and Perth Mint. Each piece is authentic and comes factory sealed when applicable.

How long does shipping take?
Most orders arrive within 5 to 10 business days. You get a tracking number as soon as the order ships.

Does Hero Bullion offer storage?
They don’t store metals in-house, but they partner with Brink’s Global Vaults for insured storage if you prefer vault security over home storage.

Are Hero Bullion products IRA-eligible?
Yes, many of their gold and silver coins and bars meet IRS purity requirements, but Hero Bullion is not an IRA custodian. You’ll need to buy through an approved IRA provider like Goldco to hold them in a retirement account.

Can I buy from Hero Bullion outside the U.S.?
No. Hero Bullion currently ships only within the United States.

Final Verdict, Is Hero Bullion Legit? (2025 Update)

After researching Hero Bullion inside and out, checking verified reviews, Reddit discussions, and their order process myself, I can confidently say Hero Bullion is 100% legitimate.

The company has been operating since 2019, and while it’s relatively young, it has grown fast. Today, they hold an average rating of 4.9 out of 5 stars from over 27,176 verified buyers on ShopperApproved, along with solid feedback on Trustpilot and Reddit stacking communities.

Their prices are among the best in the industry, especially on silver rounds and starter deals. Many real customers in 2025 shared first-hand that their orders arrived quickly, well-packaged, and exactly as described. The recent “5 rounds at spot” promo, for example, gained praise for fast delivery and honest pricing.

That said, Hero Bullion is not a full-service precious metals firm. They don’t handle IRAs, and they don’t ship internationally. They focus purely on straightforward buying and selling, which is perfect for stackers who want simplicity and transparency, but not ideal if you need a custodian, storage, or global access.

If you’re the type who likes to handle your own metals and you value competitive pricing, Hero Bullion is a great choice.
But if you’re building a long-term, tax-advantaged gold IRA portfolio, then I’d recommend checking out Goldco instead. They combine the same authenticity with retirement-level security and white-glove support.

My personal take:

I’ve reviewed dozens of dealers, and Hero Bullion stands out for fair pricing, strong packaging, and consistent service. They’re a modern, collector-friendly dealer that delivers on what they promise.

Legit? Yes.
Best for? Stackers, collectors, and U.S. buyers who want direct metals at fair prices.
Not ideal for? Investors seeking IRA or vault storage solutions.

If your goal is long-term wealth protection and you want help setting up an IRA with insured storage, I suggest you request your free Goldco info kit here.