Priority Gold Review (December 2025 Update)

Priority Gold Review: Is This Gold IRA Company Really Worth Your Money?

Lets get straight into it:

Priority Gold Review Quick Summary

I will walk you through Priority Gold the same way I would walk a friend through a major financial decision. Careful with your capital, honest about the red flags, and very clear on how this firm compares to other gold ira companies you may be looking at.

What is Priority Gold

Priority Gold is a United States precious metals dealer that opened its doors in twenty fifteen. The firm is based in Dallas Texas with another office in Sherman Oaks California. Its core focus is simple

• Help clients buy physical gold and silver

• Help retirement savers move part of a traditional IRA or old 401k into a gold IRA backed by physical metals

The company positions itself as a boutique style dealer. Fewer metals than a giant online shop like JM Bullion or Money Metals Exchange but more hand holding from account reps.

Priority Gold says its team includes people with many years of experience in bullion and retirement planning. On LinkedIn, names like Mike Anderson and Gregory Gaussa show up in leadership and client relations roles, both with long backgrounds in sales and retention around precious metals. That lines up with what you would expect from a specialist gold IRA firm rather than a big discount bullion store.

The company has also received industry recognition, including local business awards in Sherman Oaks and a Good Standing award from an industry body that represents tangible asset dealers. 

So on paper, Priority Gold is not a random pop up operation. It is a mid sized specialist with almost a decade in business, positive third party ratings, and a clear focus on retirement investors who want gold and silver.

Priority Gold products

Core product range

Priority Gold mainly deals in

• Gold coins and bars

• Silver coins and bars

• IRA eligible coins for self directed retirement accounts

Typical examples you will see mentioned in their materials and in investor reviews

Gold

• Gold American Eagle

• Gold American Buffalo

• Gold Canadian Maple Leaf

• Gold Austrian Philharmonic

• Other government minted coins and some private mint bars

Silver

• Silver American Eagle

• Silver Canadian Maple Leaf

• Other Canadian wildlife themed coins such as the Gyrfalcon or Arctic Fox in some campaigns

They do not really push platinum or palladium, and they do not run a huge catalog of rounds and novelty products. If you are looking for every possible bar size and rare collectible, a broad catalog dealer like Bullion Exchanges or Silver Gold Bull may feel more suited to that collector style purchasing.

For a retirement investor who simply wants well known, highly liquid coins that will fit in an IRA, this narrower focus can actually be a plus. Less noise, fewer distractions, and a product lineup that stays inside the lane of mainstream bullion.

Are the metals IRA eligible

Priority Gold specifically promotes investment grade gold and silver that meets IRS purity standards for a Gold IRA or Silver IRA.

Typical requirements

• Gold at least ninety nine point five percent pure

• Silver at least ninety nine point nine percent pure

Most modern bullion coins from mints like the United States Mint and Royal Canadian Mint meet those thresholds, so the main job of the dealer is to keep you away from numismatic only pieces that may not qualify. Priority Gold tells clients which pieces can go into a retirement account and which are better for personal collections.

If you are building a simple gold ira that holds only a mix of American Eagles and Canadian Maple Leafs, Priority Gold has what you need.

Priority Gold IRA service in plain language

You cannot just wire money to a dealer and say this is my gold ira. The IRS wants your retirement metals held by a qualified custodian inside a self directed IRA. Priority Gold helps with the dealer side and coordinates with your chosen custodian.

Here is how the process usually works, based on public information and what similar clients report. 

Step one, open a self directed IRA

Priority Gold is not itself a custodian. They introduce you to partner custodians, with Preferred Trust Company mentioned often, or they will work with a custodian you already like.

You or your custodian of choice will

• Fill in self directed IRA paperwork

• Decide whether the account will be traditional or Roth

• Provide personal information and beneficiary details

Setting up a new self directed IRA usually does not take long once forms are complete.

Step two, fund the account

You can fund a Priority Gold related IRA in two main ways

• Transfer or rollover existing retirement funds from a traditional IRA, SEP IRA, SIMPLE IRA, 401k, 403b, 457, or TSP

• New contribution if you sit under yearly contribution limits and want to start small

Most investors who appear in online reviews move an existing lump sum from a former employer plan into the new account rather than trying to fund it slowly over many years.

Step three, select metals with the help of a rep

Once the custodian shows that the account is funded, your Priority Gold representative will walk through

• Your risk tolerance

• Your time frame until retirement

• Your current mix of paper assets

From there they recommend specific coins and bars that qualify for the IRA. You place the order through Priority Gold but the metals are titled in the name of your IRA, not your personal name.

Step four, storage at an approved depository

The IRA custodian uses a third party depository for storage.

Priority Gold mentions secure insured storage and that metals are held in compliance with IRS rules. Typical depositories used in this industry include Delaware Depository and other well known vaults, although Priority Gold does not list every depository on its public homepage. 

Your metals are shipped directly to the vault, not to your home, and remain under the custodian until you retire and take distributions or decide to liquidate inside the account.

Priority Gold fees and minimum investment

One of the weak spots with Priority Gold is fee transparency. Their main marketing pages do not clearly spell out each dollar of cost. However, several independent review sites have gathered data from client calls and disclosures.

According to these sources

• Minimum cash purchase is often around ten thousand dollars

• Minimum for a new gold ira is reported at twenty thousand dollars 

• Annual IRA maintenance runs around one hundred twenty five dollars, plus storage fees charged by the depository

• For larger accounts, such as a fifty thousand dollar rollover, Priority Gold may cover first year fees as a promotion 

On the dealer side, Priority Gold earns a spread between wholesale and retail prices of coins and bars. This spread is not listed in a neat public table, which is common in this industry but still something I consider a downside. Augusta Precious Metals and Goldco both tend to explain fee structures more openly during their education calls and kits, and that transparency can build more trust.

Shipping is usually promoted as free and fully insured for qualifying orders, which is standard among serious gold ira companies.

Buyback and liquidity

Priority Gold does offer a buyback service. The concept is simple

• If you want to sell metals that you bought through them, you can call and ask for their current bid price

• If you accept, you ship the metals back or instruct the custodian to deliver them from the depository

• You receive cash once the metals are verified

The exact buyback price will move with the spot price of gold and silver and with the dealer spread for that coin. Review sites suggest that Priority Gold buyback prices are competitive but, as with any dealer, you should always compare offers with at least one other quote and check current spot prices before agreeing.

If you ever feel pressured to keep metals that no longer fit your plan, or pressured to sell when you do not want to, take a step back. A healthy gold ira strategy is long term and should not be pushed by fear or hype.

Storage and security details

Priority Gold explains that metals for IRA investors are stored in third party vaults that provide

• Segregated or allocated storage for individual accounts

• Insurance based on the value of stored metals

• Strict inventory controls and audits

The company emphasizes that metals remain inside the regulated system until you choose to take a cash distribution or an in kind distribution in retirement.

For direct cash buyers who want personal delivery, Priority Gold ships via secure carriers, with tracking, signature required, and insurance against loss or damage in transit. Again, this is standard for serious bullion dealers. If a company in this niche ever suggests uninsured postal shipments for large orders, that is an immediate red flag.

Education and customer support

One thing I like from an analyst perspective is how much Priority Gold leans into education.

They offer

• A free information kit that explains precious metals, inflation, recession risk, and gold IRA basics in everyday language prioritygold.com

• Articles about why investors use gold as a hedge and how it has behaved over multiple decades

• Phone based consultations where reps answer basic gold IRA FAQs without making you feel rushed

If you have read my Augusta Precious Metals review you know I always reward companies that educate first and sell second. Priority Gold is not at Augusta level in depth of material, but it is a solid step above the generic sales brochures some smaller shops rely on.

Support is mainly phone and email. Live chat on the website is limited or absent, which makes Priority Gold feel slightly more old school than some newer platforms. The flip side is that many reviewers mention that once they do get a representative on the phone, the time and attention is strong.

Priority Gold reviews and ratings

Here is how Priority Gold scores across independent consumer sites, based on recent snapshots.

Most positive reviews highlight

• Friendly and patient account reps

• Clear explanation of rollover steps

• Help in working with custodians

• Solid packaging and delivery for cash purchases

Critical or neutral comments usually mention

• Slow response times during busy periods

• Confusion around fees or spreads when the caller did not ask enough questions up front

• Limited product selection if you want platinum or palladium

Compared with a company like Augusta Precious Metals, Priority Gold has fewer total reviews, which makes the data set smaller. Compared with a mass market bullion store like JM Bullion or Money Metals Exchange, it shows fewer shipping and operational complaints simply because it handles less order volume.

Priority Gold pros and cons

Priority Gold pros

• Strong third party ratings
  A plus from Better Business Bureau, AAA from Business Consumer Alliance, and five star style feedback on TrustLink give Priority Gold a solid reputation baseline. 

• Focus on gold and silver for retirement investors
  Priority Gold keeps its catalog tight and centers on IRA eligible coins. That makes it easier for a first time gold ira investor to avoid distractions.

• Education centered approach
  The free guide, phone consultations, and articles about precious metals planning put them closer to firms like Augusta Precious Metals and Goldco rather than pure sales outfits. prioritygold.com+1

• Buyback available
  Having a standing buyback program is important when you eventually want to rebalance your portfolio.

• Promotional help with fees for larger rollovers
  Covering first year storage or admin fees on larger accounts can lower your starting cost if you move a significant sum. 

Priority Gold cons

• Limited fee transparency on the public site
  You need to speak with a representative to get full detail on spreads, storage costs, and custodial charges. For some investors, that lack of up front clarity is a deal breaker.

• No platinum or palladium program
  If you want a fully diversified precious metals basket that includes all four major metals, you may feel constrained.

• Limited online account tools
  This is not a slick online platform. You will not find a full digital dashboard like a robo advisor. Process is more manual, which some retirees love and some younger investors find frustrating.

• Narrower online presence
  Priority Gold has far fewer reviews and media mentions than giant brands such as Goldco, Patriot Gold, or Nationwide Coin And Bullion Reserve. A smaller footprint is not automatically bad, but it means you have less crowd wisdom to lean on.

How Priority Gold compares to other gold IRA companies

This part is where many readers lean in, because you are rarely choosing in a vacuum. You are usually weighing Priority Gold against Augusta Precious Metals, Goldco, Money Metals Exchange, or even a basic bullion shop like Bullion Exchanges.

Here is a simple comparison snapshot

If you are primarily shopping for educational depth, lifetime support, and a very robust reputation, Augusta Precious Metals still sits at the top of my personal list. If you are closer to the do it yourself side, a big bullion site may serve you better than any gold ira specialist.

Priority Gold fills that middle position. More service focused than a simple online shop, not quite as elite or as heavily reviewed as the absolute top tier leaders.

Who should consider Priority Gold

In my view, Priority Gold can be a good fit if

• You want to move between twenty thousand and one hundred thousand dollars into physical gold and silver for a retirement account

• You value phone based guidance over an app heavy experience

• You mostly care about mainstream bullion coins rather than rare collectibles

• You appreciate a company that has clean independent ratings but do not need a giant national brand

Priority Gold is less attractive if

• You want platinum or palladium in your IRA

• You are extremely fee sensitive and insist on total transparency on the website before you ever talk to a human

• You are mainly researching gold ira scams and want a firm that goes out of its way to expose every trick in the industry, which is something some top educational brands focus on directly

If you are still mapping the overall landscape, it can be smart to read a broad gold ira guide, compare several gold ira companies side by side, and look at detailed reviews of Augusta Precious Metals and Goldco before you sign anything.

Frequently asked questions

Is Priority Gold legit

Yes. Priority Gold is a real precious metals firm with physical offices in Texas and California, strong Better Business Bureau and Business Consumer Alliance ratings, and many positive customer reviews. It has operated for years and has not been flagged as a scam by major consumer bodies. 

What is the minimum investment with Priority Gold

Independent reviewers report that Priority Gold typically asks for at least ten thousand dollars for cash purchases and around twenty thousand dollars for IRA accounts, with some promotional flexibility at higher levels. Always confirm the current minimum with the company before you plan your rollover. 

Does Priority Gold offer a buyback program

Yes. Priority Gold will usually repurchase metals that you originally bought through them at their current bid price. This does not guarantee you a profit, but it does give you a clear exit path when you want to rebalance or raise cash.

Can I store IRA gold at home if I use Priority Gold

No. IRS rules require that IRA owned precious metals be stored at an approved depository under the control of your IRA custodian. Priority Gold can ship cash purchases directly to your home, but IRA metals must stay in the vault until you take a distribution. 

How does Priority Gold make money

Priority Gold earns a spread between the wholesale price it pays for coins and bars and the retail price it charges you. There are also ongoing custodian and storage fees charged by the IRA custodian and depository. The company may sometimes cover part of those fees for the first year on larger rollovers as a marketing incentive. 

Final verdict on Priority Gold

Priority Gold is a legitimate precious metals dealer with a clear focus on helping retirement savers move part of their nest egg into physical gold and silver. It offers

• Good independent ratings

• A simple, guided process for setting up a gold IRA

• A focused list of IRA eligible bullion products

• A buyback option when you need liquidity

At the same time, it falls short of the absolute best in the field when it comes to fee transparency, depth of educational content, and overall brand strength. Firms like Augusta Precious Metals and Goldco still hold the crown in those areas.

If you decide to speak with Priority Gold, go in with a written list of questions about

• Total annual fees

• Dealer spreads on each suggested coin

• Storage options and depository names

• How their process protects you from the kind of gold ira scams that still pop up in this industry

Compare their answers with at least one or two other serious gold IRA providers. That way, whether you choose Priority Gold or go with another partner, you will be making a calm, informed, long term decision for your retirement savings.